Apia, Samoa, November 17, 2025 — Phemex, a user-first crypto exchange, celebrates its 6th anniversary with the campaign theme "Future With U". The milestone follows a defining year of transformation—from a full-scale rebrand to record-breaking user growth and strengthened platform security—symbolizing Phemex's evolution into a forward-looking, resilient, and human-centered brand.
The year 2025 turned out to be very important for Phemex. The exchange, due to the changing market conditions and by conducting a thorough review of its internal operations, decided to completely renovate its system in order to make its technical and security foundation stronger. Among the improvements were multi-layer wallet protection, AI-driven surveillance, and better disaster recovery—all done with 99.999% uptime kept throughout the period.
The renewed infrastructure was later the cause of strong business performance. The number of users worldwide increased by 66%, the volume of spot trading went up more than twice with a 122% increase, and futures trading went up 26% compared to the previous year. All these numbers show Phemex's capacity to turn resilience into growth, which in turn, strengthens its position as one of the most trusted and efficient exchanges in the industry.
This anniversary also follows Phemex's comprehensive rebrand. The rebrand defined what Phemex stands for—an efficient, transparent, and forward-thinking platform that empowers users through smarter financial freedom. The refreshed identity, visual language, and storytelling approach connect the brand more deeply with traders worldwide.
The anniversary campaign celebrates six years of co-creation between Phemex and its community. It highlights how user feedback has continuously shaped the platform's innovation—from multi-asset trading to on-chain earning tools—and looks ahead to new initiatives that will make digital finance even more efficient and inclusive.
With the beginning of 2026, Phemex does not change its policy of making the infrastructure more reliable. The company will continue investing in security innovations for the next year. Phemex is going to be able to offer a better user experience, more scalable and reliable systems, and consequently even global trading activity will not be impacting their performance and downtime.
The development of the ecosystem beyond just infrastructure will be through product innovation and brand development. Phemex is going to improve its offerings that comprise spot, futures, copy trading, and earn plus on-chain tools and cross-asset management features will be integrated in 2026. At the brand level, Phemex is going to be in every possible way a stronger player through localized campaigns, educational content, and community engagement, thereby sharing its user-first philosophy with global markets.
The CEO of Phemex, Federico Variola, said: "Our journey this year was the proof of one of the company’s principles: that resilience is not a gift but something engineered. The decision made was to consider the downfall one of the very catalysts. The change inside the company, which also took place parallel to the external rebranding, was the foundation of our record growth. The concept of 'Future With U' is more than just a marketing strategy—it's how we work, and where our biggest innovations will come from—addressing real user issues backed by the same high reliability that institutions expect."
Six years in, Phemex stands at a new starting line. The rebrand and anniversary together signal more than milestones—they mark the beginning of a broader movement toward a more inclusive, intelligent, and human crypto future. With upcoming campaigns and celebrations throughout the season, Phemex invites its global community to join in shaping what comes next.
Founded in 2019, Phemex is a user-first crypto exchange trusted by over 10 million traders worldwide. The platform offers spot and derivatives trading, copy trading, and wealth management products designed to prioritize user experience, transparency, and innovation. With a forward-thinking approach and a commitment to user empowerment, Phemex delivers reliable tools, inclusive access, and evolving opportunities for traders at every level to grow and succeed.
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For more information, please visit: https://phemex.com/
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