Baidu, often called the ‘Google of China’, is a global technology leader in internet services and artificial intelligence. Renowned for Baidu Search, the country’s top search engine, it also runs Baidu App, Baidu Baike, iQIYI streaming, and Baidu Tieba, creating a powerful ecosystem of digital innovation and connectivity.
Baidu, the Chinese multinational technology giant headquartered in Beijing, has been a tough competitor to Google for its dominant search engine, Baidu.com. Beyond search, it powers a vast digital ecosystem through the Baidu App, iQIYI, Baidu Baike, Baidu Maps, and Baidu Tieba, with online advertising serving as its primary revenue driver.
At its core, Baidu focuses on artificial intelligence, advancing cloud services, autonomous driving through Apollo Go, and large language models like ERNIE. With millions of autonomous rides completed and global partnerships underway, Baidu continues shaping AI innovation while solidifying its status as one of the world’s most influential technology companies.
| Legal Name | Baidu, Inc. |
| Headquarters | Beijing, China |
| Business Model | B2C, B2B, B2B2C |
| Founding Date | January 2000 |
| No. of Employees | Approx 35,900 (As of 2024 ) |
| Robin Li | Co-Founder, Chairman & Chief Executive Officer |
| Haijian He | Chief Financial Officer |
| Haifeng Wang | Chief Technology Officer |
| Dou Shen | Executive Vice President, President of Baidu AI Cloud Group |
| Rong Luo | Executive Vice President, Mobile Ecosystem Group |
| Victor Zhixiang Liang | Senior Vice President & General Counsel |
| Junjie He | Senior Vice President, Human Resources & Administrative Functions |
Baidu’s revenue flows mainly from its powerful online marketing services, the core of its business. Beyond advertising, the company is expanding rapidly through AI cloud solutions, autonomous driving via Apollo Go, and entertainment platforms like iQIYI. These diversified streams reflect Baidu's transformation into a leading AI and tech-driven powerhouse in China
Client Segments: Enterprises, Governments, Educational Institutions, Retailers, App Developers, Advertising Agencies, Content Creators.
Target Companies: Large Corporations, SMBs, Public Sector Organizations, Tech Startups, E-commerce Platforms.
Target Geography: Primarily China, with limited presence in international markets, including parts of the Asia-Pacific.
Age: Adults and teens typically aged 16 to 65+ (based on usage patterns of Baidu apps and platforms in China).
Income: Low to High Income brackets, predominantly urban internet users.
Location: Mainland China, with minor reach to Chinese-speaking users abroad.