Apple Inc. is a global technology powerhouse renowned for its revolutionary hardware and software innovations. With its ecosystem of products and services, ranging from the iPhone to Apple TV+, Apple has become synonymous with premium design, seamless user experience, and a loyal consumer base that spans the globe.
Apple Inc. designs, manufactures, and markets smartphones, tablets, personal computers, wearables, and a growing portfolio of services. The company is widely recognized for its flagship products, including the iPhone, Mac, and iPad, as well as its operating systems, such as iOS, macOS, and watchOS. Beyond hardware, Apple offers services such as Apple Music, Apple TV+, iCloud, Apple Pay, and Apple Arcade, each forming part of a connected, user-centric digital ecosystem.
Apple also engages in advertising, payment, and cloud services while distributing third-party applications and media through its App Store. With a presence across the Americas, Europe, the Middle East, Africa, and Asia-Pacific, Apple serves consumers, small and medium businesses, educational institutions, and governments alike.
| Legal Name | Apple Inc |
| Headquarters | Cupertino, California, United States |
| Business Model | B2C, B2B, B2B2C |
| Founding Date | April 1976 |
| No. of Employees | Approx 1,64,000 (As of 2024 ) |
| Tim Cook | CEO |
| Katherine Adams | Senior Vice President and General Counsel |
| Eddy Cue | Senior Vice President, Services |
| Craig Federighi | Senior Vice President, Software Engineering |
| John Giannandrea | Senior Vice President, Machine Learning and AI Strategy |
| Greg “Joz” Joswiak | Senior Vice President, Worldwide Marketing |
| Sabih Khan | Senior Vice President, Operations |
| Deirdre O’Brien | Senior Vice President Retail + People |
| Kevan Parekh | Senior Vice President and Chief Financial Officer |
| Johny Srouji | Senior Vice President, Hardware Technologies |
Smartphones, Tablets, Personal Computers, Wearables, Cloud Services, Advertising Services, Payment Services, Subscription Platforms (Apple Music, Apple TV+, Apple Arcade, Apple News+), Licensing, App Store Commissions, and Enterprise Solutions.
Client Segments: Enterprises, Governments, Educational Institutions, Retailers, App Developers.
Target Companies: Large Corporates, SMBs, Public Sector Organizations.
Target Geography: Global, North America, Europe, Asia-Pacific, Middle East, Africa
Age: 16 to 65+
Income: Upper-Middle Income, High Income
Location: Global, North America, Europe, Asia-Pacific, Middle East, Africa