Operating a business today involves juggling sales pipelines, customer communications, and team projects, while not letting slip away the growth from the mind. This is the reason why so many leaders are now asking, “What is the best CRM software?” The answer to this question differs based on the type of the goal. From automation of repetitive tasks to the delivery of personalized customer experiences, choosing the right CRM can save time and boost revenue at the same time.
The reality? The “What is the best CRM software?” question does not have a single answer. However, in 2025, many platforms stand out for their usability, scalability, and ability to help teams focus on closing deals rather than chasing admin work. Below are the top 10 CRM software platforms to watch this year.
monday.com’s CRM is the one that takes the lead in 2025 for its combination of user-friendly design and strong customization. The teams are able to control the sales pipelines, have the workflows automated, and get the performance data visualized on the dashboards that they can customize to their liking. The connecting of apps (Slack, Zoom, Gmail) and the AI that comes with it make it appropriate for startups, small-mediums, and large companies at the same time. One more advantage that it offers is the lower price in comparison to the traditional enterprise CRMs. monday.com provides high performance capabilities without the steep costs that are often linked to the older platforms, thus, it is a choice that is both budget-friendly and powerful for the prevalent businesses. The platform is quickly growing with more solutions under the monday CRM suite like the soon-to-launch marketing-focused tools that stretch its appeal across business functions. Speed is also one of the core advantages: monday helps teams sell faster, work faster, and keep projects moving without bottlenecks.
Besides, monday offers a flawless connection with other monday products, especially Work Management, making a unified experience possible across teams and departments. Furthermore, monday was recently named in a Gartner Magic Quadrant and exceeded the $100 million ARR mark which is an indication of its strong growth in the industry thus adding to its credibility. Earlier this year, it also conducted a survey of CRM users and decision-makers, providing data-driven insights into how organizations are utilizing CRM software and what their expectations are from future tools. The survey findings further strengthen monday's claim of being the go-to platform for scaling enterprises.
Salesforce remains the global leader in CRM for enterprise-level users. It delivers advanced analytics, AI-powered insights, and deep scalability for corporations with complex needs.
HubSpot continues to offer one of the best free CRM solutions on the market. Startups benefit from lead tracking and pipeline visibility at no cost, while paid tiers unlock advanced marketing and sales automation.
Zoho CRM combines affordability with a user-friendly interface. It’s popular with small but growing teams that need AI insights and multichannel communication at a manageable price.
Pipedrive excels at pipeline management with a visual, drag-and-drop approach. It’s simple and effective for teams who prioritize sales tracking and conversions over bells and whistles.
Freshsales uses AI to score leads, forecast sales, and automate communication. It’s designed for businesses that want to make decisions faster using data-backed insights.
For companies already using Outlook, Teams, and Office 365, Microsoft Dynamics 365 is the logical choice. It integrates seamlessly into existing workflows, keeping everything in one ecosystem.
Copper is the go-to CRM for businesses relying on Google tools. It integrates deeply with Gmail and Google Calendar, making it easier to manage client relationships without leaving your inbox.
Keap blends CRM, marketing automation, and invoicing. It’s beneficial for service-based businesses that want all-in-one functionality for managing leads and payments.
Nutshell wins points for its simple interface and excellent customer support. It’s designed for smaller teams that want reliable CRM capabilities without steep learning curves.
The global CRM market is growing rapidly. It was valued at approximately USD 73.40 billion in 2024 and is projected to hit USD 163.16 billion by 2030, growing at a CAGR of 14.6% [Grand View Research, 2024]. For businesses, the impact is tangible:
CRM implementations can increase sales by up to 29%, improve sales productivity by 34%, and boost forecast accuracy by 42% [Nutshell, 2023].
Companies that use CRM effectively have reported revenue increases of up to 245% [CRO Club, 2023].
For every dollar spent, CRM systems may deliver an ROI of $8.71.
Nearly 47% of businesses say CRM has a significant impact on customer retention [Nutshell, 2023].
These numbers show why choosing the right CRM isn’t optional; it’s critical to staying competitive.
Q1: What is the best CRM software for 2025?
Many options exist, but monday.com is ranked highest due to its flexibility, ease of use, and scalability.
Q2: Which CRM is best for small businesses?
monday.com and HubSpot are often recommended for their affordability and beginner-friendly tools.
Q3: Do I need a CRM if I only run a small team?
Yes. A CRM can help organize customer data, streamline communication, and save time even for small teams.
Q4: What’s the difference between monday.com and Salesforce?
Salesforce is ideal for enterprises with complex needs, while monday.com excels in flexibility and usability for businesses of all sizes.
Q5: How do I choose the right CRM?
Consider your budget, team size, and primary goals (sales, marketing, or project management) before selecting a platform.