Netflix pulled in $1.5 billion from ads in 2025, which is way more than double what they made the year before.
Their $7.99 ad-supported plan is now being watched by over 94 million people all over the world.
Ads are becoming a big way for them to grow, right alongside subscriptions.
Netflix earnings just got released, and it looks like the streaming giant hit a big revenue goal in 2025. The platform raked in $1.5 billion from ads, double from 2024. This huge jump shows Netflix is changing how it grows, earning more from ads rather than subscriptions. Let’s find out in detail what it means for the company’s future.
Netflix began the ad-supported plan only a few years ago, and people signed up fast. The cheapest plan, at $7.99 a month, now has 94 million viewers globally. This gives Netflix a big boost to advertisers wanting to get viewers in different countries.
The jump to $1.5 billion shows brands are willing to spend on the company’s platform. Co-CEO Greg Peters said this is just the start. The company thinks its ad business could double in 2026, maybe hitting $3 billion a year.
Netflix is changing how ads look, not just showing more of them. In 2026, they plan to begin interactive video ads, which let viewers engage with them instead of just watching. You might be able to click for details or check out products while watching.
The streaming giant is also using AI tools to manage ads. These tools support brands in placing ads that feel like they fit into shows and movies. For advertisers, it means ads would be more interesting and would get more views. For viewers, it may mean ads aren't annoying. This push for smarter ads shows Netflix wants to keep things fun while still raking in money.
Also Read: How to Generate Ad Revenue from Google Maps Embeds with AdSense
Ads are a small part of Netflix's money, but they are becoming the second income-generating source. Back in 2025, Netflix declared its total revenue to be $12.05 billion, and ads were a big chunk of it. With subscriptions slowing in some spots, ads let the company make more without raising prices a lot.
This helps out as the company keeps spending big on content. Big shows like Bridgerton, One Piece, 3 Body Problem, and The Witcher are coming back with new seasons, while hit shows like Stranger Things and Squid Game have ended. Ads help pay for new content while keeping subscription prices low.
Netflix is also putting out more stuff for viewers. The platform has started adding video podcasts from big names such as Spotify, iHeartRadio, and Barstool Sports. It is also working on releasing its own. These are good for ads, giving brands more spots to show up beyond regular TV-style shows. All this content helps Netflix's ad plans by offering different viewing experiences and taking longer watch time.
Also Read: What are YouTube Ads and How They Help in Paid Campaigns?
Netflix earning $1.5 billion from ads in 2025 is a big point for streaming platforms, or OTTs. For years, the company stayed away from ads. Now, it is showing that ads and subscriptions can work together if done carefully.
For viewers, it means you have more options. People who want lower prices can pick the ad-supported plan, while others can go for premium subscriptions. For advertisers, Netflix gives you viewers, data, and reach worldwide that other platforms can’t match.
If the company hits its goal of doubling ad revenue again in 2026, ads could become a core part of the business. This shift does not replace subscriptions, but it clearly strengthens the streaming giant’s long-term growth plan. Netflix is reshaping how streaming platforms make money.
How to Sign Up for Ad-Free Peacock Through Prime Video: Easy Guide
1. How much did Netflix earn from ads in 2025?
The advertising revenue for Netflix in 2025 is around $1.5 billion; this represents a dramatic increase from the year before, indicating growing confidence among brands in the platform and its growing subscriber base associated with its ad-supported service.
2. Why is Netflix focusing more on advertising now?
As Netflix has begun to transition into a model where ads are more important, it can now supplement its growth through advertising revenue in new regions that are not performing well in terms of subscription growth. Creating another revenue stream with ads will also help to avoid needing to raise the price of subscriptions for every subscriber.
3. How popular is Netflix’s ad-supported plan?
Netflix's ad-based service is priced at $7.99/month and is currently reaching approximately 94 million users. With this large audience, advertisers would have a good opportunity to reach a wide variety of consumers around the world who are already engaged with shows and movies.
4. What new ad features is Netflix planning?
Netflix will be adding features for advertisers to include interactive video, along with more ad tools utilizing AI capabilities. These innovations will create a better feeling for viewers regarding the advertisements and improve the ways brands can connect to viewers during their viewing experience.
5. Will ads replace subscriptions on Netflix?
No, ads are not replacing subscriptions. Netflix is using advertising to support its existing model. Users can still choose ad-free plans, while ads help fund content and keep lower-priced options available.