Instagram business has been booming over the past few years. This was mainly due to the rising number of online shopping platforms.
Businesses now run on advertisements, promotions, and face value. Brands use influencer marketing strategies for this purpose.
Businesses are customized as per users’ needs, boosting sales and click-to-action rates.
Social media has come a long way from sharing life updates and memes. Today, platforms like Instagram are full-blown business ecosystems. Real people, not just big brands, are building and running successful businesses right from their profiles.
We often see fascinating ads running on Facebook and Instagram, two of the most favored social media platforms. With a wider audience and a vast scope provided by these platforms, competition among sellers becomes tougher. Here are 13 proven strategies to make the best of your Instagram business.
Businesses have evolved with time to go beyond selling in traditional offline stalls. They expand their scope to global levels with the digital power of social media. How exactly does one build a strong business strategy for using Instagram?
As of 2026, selling on Instagram seems to be a mix of high-quality, original short-form video, interactive shopping features, and direct engagement. This helps eventually convert followers into buyers. Top strategies include the following:
Using shoppable Reels
AI-driven tools for DM automation
Collaborating with micro-influencers
Also read: How to Hide Like Count on Instagram Posts and Reels
With around three billion users scrolling through Instagram, only three or four of them actually come across your product. How can you change this? How can you make your product or service visible to a larger audience? Here are some proven strategies to increase visibility and sales on Instagram:
Collaboration with influencers: Influencer marketing is one of the trendiest and most impactful ways to promote a business on Instagram. The ‘face value’ and ‘fan following’ of influencers help promote a brand and add authenticity. This could significantly boost visibility and sales.
Run Instagram ads: Instagram ads appear in feeds and on the Explore page. Carousels, images, or videos of products can be used to capture users' attention and turn them into consumers. This turns the platform into an ads manager and helps you reach your target audience more easily.
Use product tags: Tagging a product is important for highlighting it among the multitude of options available in the market. This also helps make your product more visible to consumers who are looking for a specific product. It also helps streamline and better reach your target audience.
Make shoppable reels: Using short, interactive reels about a product not only helps grab users’ attention but also keeps them engaged. Videos that convey urgency or include click-to-action links get users curious, eventually leading them to the product page.
Create user-generated content: User-generated content (UGC) helps to create authentic content that appeals to your audience. About 40% of consumers consider UGC ‘very important’ when shopping.
Relatable hashtags for discovering products: Hashtags make content more visible so that varied users can discover it. This also helps the Instagram algorithm understand posts about the product. When you add hashtags, you essentially tell Instagram, “Show this to people interested in these topics.” Use broad hashtags to reach a wider audience.
Showcase products with videos: Making videos about the product helps build an emotional connection with consumers. Most consumers admit to watching things after watching a video about them.
Instagram Stories for sales: Use click-to-action reels. Add links to stories about the product, along with GIFs and fun animation. This makes stories more engaging and clickable, leading to higher sales.
Communicate with the audience: Use audience engagement as feedback. This helps maintain a strong focus on the target audience and thus sells the product more effectively.
Host live shopping events: Go live from your Instagram business pages. This helps connect with the audience in real time. It also helps you connect with your audience and better understand their needs.
Along with the above-mentioned tips, you can also use the following smaller bits to raise sales:
Build an Instagram chatbot
Optimize the Instagram business profile
Create an Instagram broadcast channel
The next time you want to sell your service on Instagram, be sure to refer to these tips and little tricks. They will not only help broaden your audience and convert more users into buyers but also help your product stand out in the Instagram business market.
Also read: How to Track and Interpret Instagram Analytics Effectively
What is Instagram?
Ans: Instagram is a social media platform used for connecting with people globally. However, it's now also used for business promotion and for starting a business.
Who are influencers?
Ans: Influencers are people who promote products and services to individuals. They play a key role in influencing people to buy or explore products, pages, and services.
What are the top tricks to sell on Instagram?
Ans: The top strategies to sell on Instagram are building an Instagram chatbot, optimizing your Instagram business profile, and creating an Instagram broadcast channel.
How to sell successfully on Instagram?
Ans. There are many ways to sell successfully on Instagram. But success depends on the kind of product and target audience.
Which is the best social media platform for selling my products?
Ans. There are many online platforms where you can sell your products. But Instagram is one of the most popular platforms to sell your products.