Will Lansing is the Chief Executive Officer of Fair Isaac Corporation (FICO), a global leader in data analytics and decision technology. Known for his strategic leadership and cross-industry expertise, William joined FICO’s board of directors in 2006 and assumed the role of CEO in 2012. He has played a transformative role in elevating FICO’s market presence, helping the company expand its innovation footprint while earning top recognition for workplace culture and corporate performance.
William completed his undergraduate studies at Wesleyan University, earning a Bachelor of Arts in English. He then obtained his Juris Doctor degree from Georgetown University. This combination of a liberal arts education and legal training provided him with a solid foundation in critical thinking, communication, and strategic reasoning skills. These skills later proved essential in his ability to lead complex organizations in the technology, finance, and consulting industries.
William Lansing’s career spans several high-profile leadership roles across industries, including technology, retail, and consulting. He served as CEO of NBC Internet, InfoSpace, Fingerhut, and ValueVision Media. Additionally, he was a partner at General Atlantic and held key roles at General Electric, Prodigy, and McKinsey & Company. These diverse experiences shaped his versatile executive style, ultimately preparing him for his influential role as CEO of FICO, which began in 2012.
FICO integrates transparency, fairness, and accountability into its AI platforms, transforming credit decision-making and enabling scalable, ethical innovation that drives smarter outcomes across finance and other key industries.
Responsible AI: FICO’s Responsible AI ensures ethical, fair, and transparent AI use, built on two decades of innovation. It powers accountable, bias-free decisions across sectors, promoting trust and long-term impact.
AI Decisioning Platforms: FICO’s Decision Platform revolutionizes enterprise decisions using AI-driven intelligence. Its modular, adaptive design empowers real-time decisions, boosting efficiency, customer engagement, and outcomes at scale with advanced governance.
BI Solutions: FICO offers businesses a solution with its GenAI, ethical deployment, and AI Trust Score-enabled solutions, providing transparent, fast, and scalable business solutions that can spark innovation and intelligent transformation across data-rich business sectors.
AI Model Governance: The FICO governance model uses blockchain technology to accurately record and track the lifecycle of every model. By implementing this innovation, FICO maintains the highest standards of transparency, accountability, and ethics in the global development and deployment of AI.
AI for Finance Services: FICO's unified AI platform revolutionizes banking, enabling banks to tailor their offerings and make more informed credit decisions, all while upholding transparency and ethics in AI. The new operating paradigm opens the door to greater customer journeys throughout the financial services sector, relying on data-driven intelligence.
FICO and AWS: FICO utilizes AWS to scale its AI decisioning tools globally. Through its partnership with AWS, FICO's enterprise ecosystem gains the ability to leverage automation and smart, on-demand solutions for better decisions across finance and data-intensive sectors.
FICO and Dacadoo: FICO and Dacadoo combine AI with real-time applied wellness data, taking a smarter approach to life insurance underwriting through the development of personalized and cost-effective life insurance and richer insights into customers for insurance providers.
William Lansing has created an impressive financial portfolio, highlighting a net worth of nearly $72 million. As President and CEO of Fair Isaac Corp (FICO), he holds stock worth more than $64 million. Additionally, he owns $7 million in shares of Avantax Inc. stock. He also has shares and equity in Shutterfly and other technology-centric companies, which indicate his management skills and investments in high-value, data-driven industries.
William has managed the company through considerable innovation involving predictive analytics, artificial intelligence, and credit risk technology. He enhanced FICO's competitive position, established its international footprint, and developed cutting-edge decision-making tools, powered by analytics, for industries worldwide. William received recognition for the company's leadership as one of Forbes' Best Mid-Sized Employers. William's imaginative direction continues to fuel FICO's future as a leader of data-driven enterprise solutions.
William has faced several controversies in recent years, including allegations of monopoly, scrutiny of insider stock sales, and losses in court related to antitrust claims.
Monopoly Allegations: William has faced controversy around claims that FICO monopolizes its credit scoring product. U.S. Senator Josh Hawley put public pressure on the Department of Justice to investigate FICO's pricing and competitive behavior.
Stock Sale Scrutiny: William sold 2,200 shares of FICO, valued at more than $3.6 million, on July 8, 2025, without a pre-noticed trading plan. This unexpected stock sale raised concerns about transparency and suggested potential inside motivations for the sale.
Legal Defeat: William faced scrutiny when a U.S. court dismissed significant antitrust claims and false advertising claims that FICO had filed regarding VantageScore. In turn, FICO accused VantageScore of filing lawsuits to dampen competition, thereby maintaining FICO's monopoly over credit scoring.