Anil Kaul is a distinguished expert with more than 22 years of experience in advanced analytics, market research, and management consulting. His passion for integrating technology into strategic business decisions led him to found Absolutdata Analytics, after significant roles at McKinsey & Company and Personify.
Anil has established himself as a prominent thought leader and speaker, contributing to esteemed publications such as McKinsey Quarterly and Marketing Science. His expertise in analytics has earned him recognition as one of India's '10 Most Influential Analytics Leaders'. Additionally, Anil holds a Ph.D. from Cornell University, further solidifying his reputation as a leading figure in the analytics community.
Anil Kaul's accomplished career spans academia and industry. Born in India, Kaul completed his early education before moving to Cornell University, where he earned both a Master's degree and a Ph.D. in Marketing. His professional journey began with esteemed organizations like McKinsey & Company and Personify. In 2001, Kaul founded Absolutdata, which, under his visionary leadership, has revolutionized advanced analytics and market research field, establishing the company as a pioneering force in these fields.
Since 2001, Anil Kaul has served as the founder, CEO, and director of AbsolutData Technologies, Inc. Previously, he held key roles at Anubis Solutions, Inc., and McKinsey & Co., where he gained invaluable corporate experience. Anil earned his Doctorate Degree from Cornell University, laying the foundation for his expertise in advanced analytics. With a passion for leveraging technology to drive informed business decisions, Anil has established himself as a respected authority in the technology and consulting sectors.
Under Anil Kaul's leadership, Absolutdata has experienced phenomenal growth, harnessing AI to revolutionize sales and marketing processes. The company's flagship product, NAVIK, represents its AI-led sales intelligence stack.
NAVIK AI Platform by Absolutdata: Absolutdata's AI-powered platform, comprising MarketingAI, ConceptAI, and SalesAI, aids decision-making with its Decision Engine, self-learning models, and text-mining lab.
Absoludata and Infogain: Absolutdata was acquired by Infogain, a ChrysCapital portfolio company, to create a comprehensive service offering. This union combines Absolutdata's AI and analytics expertise with Infogain's capabilities in digital platform engineering and cloud transformation.
AI Funding Rasing: Absolutdata secured US$20M from Fidelity Growth Partners India to scale its advanced analytics services, deepen real-time data insights, and build industry-leading delivery capabilities.
AI innovations and Support: Absolutdata advocates for enhanced government support for AI innovations and investments, emphasizing the need for upskilling and reskilling the population to drive digital transformation.
Absolutdata and Nielsen: Absolutdata has partnered with Nielsen to integrate Nielsen data into its NAVIK AI platform, enhancing digital transformation in the CPG and retail sectors. Additionally, Absolutdata collaborated with GoodData to provide sophisticated analytics solutions to the hospitality industry.
GoodData and Absolutdata: GoodData and Absolutdata have joined forces to deliver cutting-edge analytics solutions tailored to the hospitality industry. This strategic collaboration empowers hotels and casinos to optimize key performance areas, driving booking optimization, customer loyalty enhancement, sustainability initiatives, and operational efficiency improvements.
As the CEO and Co-Founder of Absolutdata, Anil Kaul has spearheaded the company's remarkable growth. While his personal wealth remains private, Absolutdata's success under his leadership is a testament to its innovative AI-driven analytics, which have transformed decision-making for clients worldwide, particularly in the retail and consumer sectors.
Under Kaul's guidance, Absolutdata has secured significant investments and continues to push boundaries through strategic partnerships, such as its collaboration with Nielsen. This focus on data-driven decision-making and advanced analytics has cemented Absolutdata's position as a leader in the industry.
AbsolutData has maintained a strong brand reputation in the market, but this hasn't come without its challenges. One notable challenge came when Suhale Kapoor, a company executive, raised concerns about data collection practices during face-to-face interviews conducted by vendors in India. Questions surrounding the collected data's authenticity initially threatened AbsolutData's research's credibility. However, the company took swift and decisive action to address these issues, ensuring its commitment to delivering accurate and reliable information remained intact. Since then, AbsolutData and its CEO, Anil Kaul, have successfully navigated the industry without major controversy.