Artificial Intelligence

Fintechs Advancing the Viksit Bharat Vision with AI and Local Trusted Network

PayNearby’s Anand Kumar Bajaj on Why AI-Powered Fintech and Local Networks Hold the Key to Inclusive Growth

Written By : Anand Kumar Bajaj

As India marches towards accomplishing its goal of becoming a developed nation, one disrupting factor stands out—Artificial Intelligence (AI). It aids sharper credit decisions using alternative data, detects fraud in real-time, provides economic guidance, and streamlines onboarding, redefining how financial services reach the end-consumer. Fintechs also leverage AI to connect with users who were previously excluded, whether in urban neobanks or rural payment kiosks. 

Our republic encompasses a younger population, a surging digital economy, and a robust innovation ecosystem. Hence, extending fiscal empowerment to all citizens, especially at the margins, and bridging gaps in rural and Tier 2/3 towns is all the more essential to realize the aim of a $30 trillion economy. 

Despite these encouraging AI-driven advancements, Bharat, the rural core of India where approximately 65% of the country's population resides, continues to face structural obstacles. Language barriers, inadequate infrastructure, a shortage of digital literacy, and mistrust of digital services keep millions outside the official financial system. Because their needs are frequently complex and not adequately met by traditional, urban-focused banking models, women, the elderly, gig workers, and nano-entrepreneurs are disproportionately impacted.

Fintechs are plugging gaps in digital lending, payments, savings, insurance, and beyond, all while being unrestricted from legacy infrastructure and guided by Bharat-first innovation. In even the most rural areas, they are offering critical services directly to doorsteps, kiosks, and kirana shops by utilizing vernacular platforms, hyperlocal distribution, and interoperable APIs.

This is why combining AI with human intelligence, along with the expertise, empathy, and trust cultivated by local financial facilitators such as Bank Mitras, BC Sakhis (trained women business correspondents), kirana store owners, and trusted community entrepreneurs, is essential for genuine financial inclusion. Predominantly in small towns and villages, these local anchors bridge technology and community by building trust and inspiring users through digital solutions.

The biggest advantage of fintech is that it can merge sophisticated AI with deep local knowledge. AI facilitates more intelligent credit scoring, real-time fraud avoidance, and personalized help based on spending patterns and trends by assessing alternative data for thin-file customers. Non-traditional finance consumers are better positioned to appreciate and utilize service credits to voice and vernacular bots, which build confidence and create a perception of personalization.

Yet, limited access to technology in so much of rural life needs to be balanced against the revolutionary power of AI. Digital literacy hasn’t always kept pace with the growth in data usage, and mobile phones are often employed more for entertainment than for banking. The pace of adoption cannot be forced by technology; human guidance and trust within the community remain utmost necessary. Without them, even the most advanced devices risk offending exactly those whom they are designed to help.

Here, ground-level intelligence plays a decisive role. Local merchants, micro-entrepreneurs, and business correspondents, often called “Digital Pradhans” or “Digital Naaris,” serve as transaction points and, more largely, as trusted community guides. Their proximity, understanding, and authenticity of local languages and cultures give them a special advantage in driving adoption. They help users understand platforms, answer questions, and most importantly, make users feel heard.

Innovation actually takes flight when ground-level smarts are combined with AI. Assisted-tech platforms, which merge technology and human touch, turn users from passive into active agents. Voice-enabled assistance, localized interfaces, and the integration of physical and digital experiences ensure that even digitally-shy users, whether small traders looking for microloans or farmers purchasing insurance, are able to join up with ease.

India's increasing Digital Public Infrastructure (DPI) stack is a central element of this vision. Aadhaar, UPI, eKYC, and the Account Aggregator ecosystem collectively create a safe, interoperable platform that enhances accessibility, reduces onboarding expenses, and facilitates data portability.

This pioneering DPI is a global example of how digital ecosystems can promote widespread financial inclusion. Fintechs using this stack are not only expanding their reach but also reimagining delivery models. Most importantly, it builds digital trust, which is vital for converting first-time users into regular participants.

However, innovation alone is not enough to sustain inclusion. New digital governance frameworks are urgently needed as fintechs push the boundaries of possibility. Regulations must guard against fraud, abuse, and data breaches while still nurturing innovation. Equally important is user education, which empowers people, not just systems, to become more capable and confident in engaging with financial services.

Envisioning a developed Bharat cannot be achieved in isolation. Lawmakers, regulators, banks, startups, civil society, and local communities must join hands and work in sync. We get closer to a truly inclusive economy, one in which all Indians, regardless of background, have equal opportunities to participate, prosper, and grow, when technology is combined with trust and innovation is based on empathy.

The building blocks are already in place. What India needs now is stronger collaboration, careful execution, and a steadfast focus on people-first solutions. With combined effort, 2047 can become a milestone we surpass well ahead of schedule.

Disclaimer: The views expressed are solely of the author and Analytics Insight does not necessarily subscribe to it. Analytics Insight shall not be responsible for any damage caused to any damage caused to any person/organization directly or indirectly.

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