AI in copywriting has a big role to play

Copywriting is essential for every business, whether online or offline, but it is also a huge investment. Let it be through hiring many freelancers or having some in-house copywriters. Not only is it a huge investment, but it also takes time. Having great articles, emails and product descriptions is what potential customers see of the brand. Therefore, having low-quality content can be detrimental. Nowadays, employees have the option to use AI software for copywriting. Not only are these software programs cheaper, but also faster – the question is: Are AI software programs the future of content marketing?

What is copywriting?

Before we can go into AI ("Artificial Intelligence") and copywriting, we need to explain what copywriting even is. Copywriting is necessary to create written content for companies. This writing style is usually focused on selling a product rather than entertaining. Copywriting also goes hand in hand with SEO. The idea behind SEO is to use specific keywords and create an article that will be easily found on search engines like google. Therefore the task of a copywriter is to write high-quality content that sells the product or the service while using SEO skills to rank his article well on search engines. That sounds like a great job, right? It is! This is also why creating high-class content as a copywriter takes time and energy, so having an AI software program that will do this job through a few clicks seems attractive to many companies.

Can AI be the future of copywriting?

Yes and no! AI has a lot of potentials to be used in copywriting, but it lacks variety right now. If your idea is to create as much generic content as possible, you might find AI software programs helpful, but if you want to reach an audience and want them to keep reading – AI is not the answer (at least not now). In some fields, AI is already really successful, such as an AI trading bot that automates trades. If you want to know more, then check out the demo account (pocket option) and get a better feeling of trading and AI without having the risk of losing money. Looking at AI copywriting, there are too many aspects that need more work, like the following:

No emotions

AI is only focused on implementing specific keywords and information, but it can't implement emotions. Especially if your goal is to sell products, you need to have articles that get an emotional reaction from the reader! This is a unique trait that only a good copywriter can do.

Just reproduction

AI software programs can only reproduce content since they take information and phrases out of existing articles. Sure, they put these phrases uniquely together, but it is still just reproduction in the end.

It needs to be double-checked

Even if you decide to use AI for copywriting, this doesn't mean that everything will be automated. You need to give AI all the information it needs to create content, and you need to double-check it after it has made the articles. This means you still need to invest time into copywriting.

AI copywriting is suitable for product descriptions

Does this mean AI copywriting isn't useful at all? No, AI copywriting programs are great for product descriptions, especially if you have a lot of products. You don't need many emotions or great writing skills to write these descriptions, but rather give the basic information about the product.