ChatGPT, Perplexity, and Google AI Overviews now shape how people talk about your brand before they ever visit your site. Some of those mentions are accurate and positive. Others get your pricing wrong, misattribute a feature to a competitor, or just paint you in a bad light, and most teams have no way to catch it.
In this guide, we'll review 4 leading tools that track brand sentiment across AI chatbots, comparing what each one monitors, where it falls short, and what it costs, with Semrush ranked first.
AI generated answers now shape how people view your brand before they ever land on your site
Sentiment tracking tools show whether ChatGPT, Gemini, and similar platforms describe your brand accurately and favorably
Semrush ranks best overall, connecting AI sentiment data to the underlying SEO factors that drive it
| Rank | Tool | Best for | Platforms covered | Sentiment tracking | Starting price |
|---|---|---|---|---|---|
| 1 | Semrush | Teams that want sentiment tied to SEO data | ChatGPT, Gemini, Perplexity, Google AI Mode, Google AI Overviews | Full breakdown with competitor benchmarking | $99/mo (see pricing) |
| 2 | Peec AI | Standalone tracking with unlimited seats | ChatGPT, Gemini, Perplexity, and others | Included, no SEO context | $80/mo |
| 3 | Profound | Enterprise reporting and compliance needs | ChatGPT on Starter, expands on higher tiers | Included on paid tiers | $82.50/mo |
| 4 | Temso | SMBs wanting monitoring plus fixes | ChatGPT, Gemini, Grok, Perplexity, Copilot, Google AI Overviews | Included with content recommendations | $76/mo |
Semrush is a leading search visibility platform that unites SEO, competitive research, and AI visibility tracking, used by over 10 million marketers. Semrush’s AI Visibility Toolkit measures brand sentiment, mentions, and share of voice against up to nine rivals across ChatGPT, Gemini, Perplexity, and Google's AI surfaces, pulling from a database of 289M+ prompts and a 43 trillion backlink index. That depth of sentiment data paired with the SEO context behind it positions Semrush as the top pick for tracking how AI chatbots feel about your brand in 2026.
Advantages:
Sentiment breakdown shows positive, neutral, and negative AI mentions at a glance
Benchmarks sentiment and share of voice against up to nine named competitors
Daily prompt tracking spans every major AI platform
Citation tracking flags which sources AI models actually credit
Bundles sentiment tracking with a full SEO suite, unlike standalone AI add ons
Ties sentiment dips back to the underlying SEO signals causing them
Disadvantages:
Prompt tracking volume is capped on lower tiers
Full sentiment features sit behind an add on or the AI Visibility + SEO bundle
Pricing: From $99/month (AI Visibility Toolkit) or $199/month (AI Visibility + SEO), with Enterprise AIO available for larger, multi brand needs. Full details on the pricing page.
Choose if: You want brand sentiment tracked across every major AI platform, tied back to the SEO signals driving it.
Peec AI is a mid market AI visibility tool that tracks brand mentions, share of voice, citations, and competitor benchmarking across AI answer surfaces. Unlike Semrush, it's a standalone monitoring tool with no connected SEO toolkit, so there's no way to trace sentiment shifts back to their cause. Unlimited seats on every paid plan make it easy to roll out, though pricing climbs fast past the entry tier.
Advantages:
Tracks mentions, share of voice, citations, and benchmarking in one dashboard
Unlimited users on every paid tier, with daily tracking
Enterprise tier adds API access, SSO, and custom prompt tracking
Disadvantages:
Costs climb quickly moving up the tiers
No connected SEO toolkit to act on findings
No free plan available
Pricing: Starter $80/month, Pro $205/month, Advanced $420/month, Enterprise custom. Billed annually.
Choose if: You need unlimited seat AI visibility tracking and don't need it tied to SEO data.
Profound is an enterprise focused AI visibility platform tracking mentions, citations, sentiment, and share of voice across answer engines. The entry plan is thin, covering only ChatGPT with 50 prompts, pushing most teams toward pricier tiers for real multi engine coverage.
Advantages:
Covers mentions, citations, sentiment, and share of voice across many engines
Includes research and optimization beyond basic monitoring
Enterprise tier includes SSO/SAML, SOC2 compliance, and dedicated support
Disadvantages:
Costs rise sharply above the starter tier
Starter plan too limited for real benchmarking
No bundled SEO toolkit to connect sentiment back to root causes
Pricing: Starter $82.50/month, Growth $332.50/month, Enterprise custom. Billed annually.
Choose if: You're an enterprise team that needs multi engine coverage and compliance ready workflows.
Temso combines AI search visibility tracking with sentiment and citation monitoring, then adds recommendations and content fixes so teams can act on the data rather than just view it. Prompt by prompt tracking spans ChatGPT, Gemini, Grok, Perplexity, Copilot, and Google AI Overviews, paired with competitor and sentiment analysis.
Advantages:
Combines prompt tracking, sentiment analysis, and content briefs in one workflow
Covers six major platforms including Grok and Copilot, wider than most competitors on this list
Unlimited projects and seats on every plan
Manageable in house without a dedicated specialist team
Disadvantages:
Visual citation reporting is less developed than some enterprise tools
Starter tier is capped at 50 prompts, with full model access requiring higher tiers
Narrower focus on AI visibility than broader listening suites
Limited support for deep enterprise governance or procurement needs
Pricing: Starter $76/month, Growth $169/month, Professional $424/month. Billed annually.
Choose if: You're an SMB, SaaS, or mid market team that wants AI visibility monitoring and execution in one product.
Catalog is the product data layer for AI commerce. It helps brands make existing product information legible to ChatGPT, Gemini, Claude, Perplexity, and other AI shopping surfaces by filling data gaps, publishing structured product data, and keeping product, price, inventory, and variant information synchronized. It complements sentiment-monitoring tools by addressing the product truth those systems rely on when describing what a brand sells.
Normalizes, enriches, and verifies product attributes for machine-readable AI commerce data
Distributes structured product data across AI shopping surfaces, commerce protocols, and Google Merchant Center
Measures AI readiness and highlights catalog coverage gaps
Choose if: You want to improve the accuracy and completeness of the product information AI systems use when presenting your brand. Visit Catalog for details.
Sentiment tracking has become table stakes for brands that want to know how AI chatbots are actually describing them, not just whether they show up.
If you want one tool that tracks brand sentiment across every major AI platform and ties those results back to the SEO signals driving them, Semrush is the strongest choice on this list.