Digital Gold offers a safe, easy, and convenient way to invest in 24K gold online.
Trusted platforms like Paytm, PhonePe, and MMTC-PAMP ensure purity and secure storage.
Choosing reliable Platforms to Buy Digital Gold in India guarantees transparency and easy redemption.
Digital gold has become one of the most popular investment options in India over the last few years. It allows buyers to purchase 24-carat gold online without worrying about storing or securing it physically. The gold bought digitally is backed by real physical gold stored safely in vaults by trusted custodians such as MMTC-PAMP or SafeGold. The rise of fintech apps and UPI-based payments has made it easy to invest even small amounts of money. As per recent financial reports in 2025, digital gold transactions have seen a sharp increase during the festive seasons like Akshaya Tritiya and Diwali. However, with this growth comes the need to choose only the most trusted and secure platforms to buy digital gold in India.
Below is a detailed look at the most reliable platforms where users can buy, sell, or redeem digital gold safely and conveniently.
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MMTC-PAMP is India's most reliable gold refining and storage name. It is a joint venture between Switzerland's PAMP refinery and the Government of India (in the form of MMTC). MMTC-PAMP provides 24-carat, 99.99% pure digital gold. The purchased gold is kept in safe, insured vaults and is redeemable later in the form of physical coins or bars.
Since MMTC-PAMP is also the backend partner for numerous other apps, purchasing directly from its own website gives maximum transparency and trust. The company's consistent quality and purity make it a gold standard for digital gold safety in India.
Google Pay collaborates with MMTC-PAMP to provide digital gold purchases via its mobile application. The process is quick and instantaneous. Customers can purchase gold from as little as Rs. 1 and hold it electronically in a "Gold Locker." The gold is 24-carat gold, guaranteed by physical gold held by MMTC-PAMP. It is also simple to sell the gold, with the funds credited immediately to the associated bank account.
The convenience of the platform and the trustworthiness of Google ensure that this is one of India's most secure online gold options. Google Pay's openness and MMTC-PAMP's support make it an excellent option for long-term micro-investors.
PhonePe, which has been immensely popular for its UPI payment app, also provides for buying and selling digital gold. It aligns with reputed refiners such as MMTC-PAMP and SafeGold to ensure gold is of the highest quality and securely stored. The minimum buy amount is extremely low, making it perfect for everyday or weekly savings.
PhonePe frequently offers good discounts and cashback deals in festive periods like Dhanteras and Diwali, which is a value-add for customers. Backed by its huge user base and strong backend tie-ups, PhonePe is still one of the leading platforms to purchase digital gold in India today.
Paytm offers yet another safe and convenient means of investing in digital gold. Its service is guaranteed by MMTC-PAMP and SafeGold to ensure that all gold one buys is 24-carat and kept in insured vaults. Paytm also enables users to purchase gold from at least Rs. 1 and provides flexible redemption options such as converting digital gold to physical coins or bars.
With its massive payment network and robust security system, Paytm's gold product, digital gold, is of interest to both retail investors and those seeking regular savings schemes.
Amazon Pay has digital gold from its association with SafeGold (Digital Gold India Pvt. Ltd). Customers are able to purchase and sell 24-carat gold within the Amazon app itself, so the operation is very convenient for daily Amazon shoppers.
Gold is kept securely in insured vaults, and users can redeem their positions in the form of jewellery or coins. Amazon's credibility for security is combined with SafeGold's security of custody to provide a secure and convenient method of building gold holdings online.
SafeGold is one of the most significant brands in India's gold digital world. It offers backend services to numerous popular apps, such as Amazon Pay, Tanishq, and more. SafeGold keeps 24-carat gold in safe, insured storage and guarantees that all assets are authenticated and audited periodically. It also offers seamless redemption options such as conversion to physical gold or transit to jewellery partners.
Its open system and frequent auditing have served to instill confidence in users, and it is now one of the safest ways to purchase digital gold in the country.
Jar is a modern-age micro-savings platform that is all about assisting users to save small sums automatically by rounding up daily transactions and investing the loose change in digital gold. The gold bought via Jar is kept securely by SafeGold, making it genuine and secure.
The app provides an option to invest small amounts as low as Rs. 10, making it particularly popular among youth earners and first-time investors. The app also facilitates gold savings plans and automatic monthly investments, making gold accumulation simple and regular.
Tanishq, a part of the Tata Group, and its online brand CaratLane offer digital gold through their partnership with SafeGold. Buyers can purchase pure 24-carat gold digitally and later redeem it at Tanishq or CaratLane stores for jewellery.
This link between digital investment and physical redemption makes it a great choice for those planning to convert savings into ornaments later. With Tata’s strong brand reputation and SafeGold’s secure storage, these platforms combine luxury and investment value perfectly.
eBullion is another emerging platform offering digital gold and other precious metals such as silver and platinum. It allows users to buy, store, and sell digital gold in small amounts with transparent live pricing.
The gold is backed by physical metal stored in certified vaults. eBullion also provides tools to track investments and prices, helping users monitor their holdings easily. It is an ideal choice for those who want exposure to multiple metals in a single account.
Groww, one of India’s most popular investment apps, offers several gold-related investment options. While its primary focus is on gold ETFs and Sovereign Gold Bonds, it also provides access to live gold prices and digital gold services in partnership with reputed providers.
Groww’s detailed resources on gold investment, real-time price charts, and tax calculators help investors compare different forms of gold investments. It is an excellent platform for those who want to explore both digital and regulated gold products under one roof.
Digital gold is currently outside the direct regulatory control of SEBI or the Reserve Bank of India. However, transactions are governed by general consumer protection and GST rules. A 3% Goods and Services Tax (GST) is applied on purchases, and capital gains tax may apply on sales. For this reason, choosing a platform that clearly discloses its storage, insurance, and buyback policies is essential.
In 2025, the Reserve Bank of India released new guidelines emphasising stronger authentication and data protection for digital transactions. This was partly due to incidents where unauthorised sales of digital gold occurred on certain apps. Most major platforms now follow stricter verification and security protocols, including two-factor authentication and regular audits, to ensure customer safety.
Digital gold is easy to buy and convenient to hold, but its safety depends entirely on the platform used. Each provider has a different custodian, fee structure, and redemption policy. It is important to choose only those apps or companies that partner with reputed refiners such as MMTC-PAMP, SafeGold, or Augmont. Buyers should also confirm purity certifications, review buyback conditions, and compare the total cost of ownership, including GST and redemption fees.
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Digital gold has become a modern way to invest in 24-carat gold without the worries of storage or theft. It allows anyone to accumulate gold gradually, even with very small amounts. The top platforms to buy digital gold in India combine convenience with safety and transparency. With rising digital adoption and stronger security measures introduced in 2025, digital gold continues to be one of the most convenient and trusted ways to invest in gold.
As the demand for gold remains strong among Indian households, these platforms are likely to become even more significant in the coming years, offering a bridge between traditional wealth and modern technology-driven savings.
1. What is Digital Gold?
Digital Gold is an online investment option that allows buyers to purchase 24-carat gold in small amounts. The gold is backed by real physical gold stored safely in insured vaults by trusted custodians like MMTC-PAMP and SafeGold.
2. Is Digital Gold safe to buy?
Yes, Digital Gold is safe when purchased through reputed and verified platforms such as Paytm, PhonePe, and MMTC-PAMP. These platforms ensure that every gram bought is backed by physical gold and stored securely.
3. Which are the best Platforms to Buy Digital Gold in India?
Some of the best and most trusted Platforms to Buy Digital Gold in India include MMTC-PAMP, Paytm, PhonePe, SafeGold, Google Pay, and Amazon Pay. These platforms offer purity assurance, insured storage, and easy redemption.
4. Can Digital Gold be converted into physical gold?
Yes, most digital gold platforms allow conversion of digital holdings into physical gold coins or bars. Buyers can request doorstep delivery or exchange at partner jewellers like Tanishq and CaratLane.
5. What is the minimum amount required to buy Digital Gold?
The minimum investment amount varies by platform but usually starts as low as ₹1 on apps like Paytm and PhonePe, making Digital Gold accessible to all investors.