Reach: Your weekly visibility check - Reach shows how many unique accounts saw your content. Track it every week to understand whether Instagram is pushing your posts beyond your followers. A steady rise means your content is discoverable. A dip signals the need to rethink format, hook, timing, or topic for stronger distribution.

Engagement rate: Real connection, not vanity - Likes alone don’t matter. Your engagement rate combines likes, comments, shares, and saves to reveal how deeply people interact with your content. Review the weekly average and post-wise performance. High engagement means relevance. Low engagement tells you your content is being seen but not felt.

Follower growth: Are people staying? - Check how many followers you gained and lost during the week. Net growth shows whether your content converts viewers into long-term audience. Spikes usually follow high-performing reels or carousels. Flat growth means you are visible but not compelling enough for users to hit follow.

Saves: Your content’s long-term value - Saves indicate that your content is useful, educational, or worth revisiting. This is a strong quality signal for the algorithm. Track which posts get the most saves each week. They reveal what your audience finds practical, insightful, or reference-worthy — your most powerful content direction.

Shares: Your organic growth engine - Shares expand your reach without paid promotion. When someone sends your post to others or adds it to their story, Instagram reads it as high-value content. Monitor weekly share counts to identify posts that spark conversations, relatability, or strong emotions that people want others to see.

Profile actions: Interest beyond the post - Profile visits, website clicks, and contact button taps show deeper intent. These actions mean your content worked as an entry point to your brand. Track them weekly to measure how many viewers move from passive scrolling to active curiosity about who you are and what you offer.

Top-performing content & best posting time - Every week, identify your best-performing post and the time it was published. Look for patterns in format, topic, length, and hook. This helps you repeat what works instead of guessing. Weekly analysis turns Instagram growth into a strategy, not a hit-and-miss creative exercise.

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