5 Proven Ways to Create a Compelling Visual Identity for Your Brand

It takes 1/10th of a second to form a first impression about someone. When it comes to visual identity, it's better not to take risks.

Visual identity is a graphical representation of what your brand stands for.

It is the impression created by the use of aesthetically pleasing logos, colors, palettes, and graphics.

It is the image that tells the story of your brand, its core values, and what it stands for.

The aims of a visual identity are as follows:

• To compel the target audience into buying a product.
• To communicate the business's core values to the general public.
• To inform the public about the brand and the product manufactured.
• To create an emotional relationship between the buyer and the product.

One surefire way to achieve these goals is to create a good visual identity for your brand.

A good visual identity is emotional and compelling.

It draws the target audience and no doubt every business owner wants this.

That's why we've compiled these proven ways of creating a compelling visual identity.

Consider implementing these tips.

1. Identify the core values that resonate with your product

This is perhaps the most revealing part of the whole process.

The wrong message can hurt your brand image.

Therefore, understand your brand's identity first and detail how you want it to be perceived by the general public.

This will guide your choice of color, logo, and the kind of tools to use.

2. Know your audience

Millennials and Gen Z are a world apart on some core life issues.

If your product is on the borderline like custom cardboard boxes, then you might not need to worry much.

However, if you're targeting a certain generation, then any visual representation you create must be pleasing to them.

It is simple, zoom in on your target audience.

You don't want to waste your time dallying on people who won't even think twice about your product with or without an excellent visual identity.

3. Check out your competitors

Feel free to explore your competitors' choices of visual representation. It just might be what is helping them to convert better.

Check out the kind of color, background, palette, and logo they've combined to create their own distinctive identity.

4. Simplicity is a virtue

Having tons of ideas in your visual representation can be detrimental to the growth of your business.

In this new age where everyone is trying to speak at the same time, some may not reach the intended audience.

Most people appreciate simple illustrations because they leave you with no doubt as to their true meaning and intentions.

So whatever visual identity you create, ensure it is simple and straight to the point.

5. Get professional help

A little mistake can render the essence of creating a visual identity useless.

Nevertheless, professional assistance will go a long way in helping brand owners avoid loopholes they didn't know existed while also helping them keep their options open.

Investing in the services of a professional graphics designer will most certainly yield returns in the long run.