Ryan Lynch: Introducing Modern Sales Intelligence Solutions through Strategic Business Planning

Business leaders know data is at the heart of enterprise development and growth. But how they use that data is what distinguishes companies from their competitors. That's where sales and marketing intelligence come in. The data generated from these areas translates to lead generation and stronger connections with target audiences. By anchoring the needs of businesses in data-backed sales strategies, Kforce provides business leaders with the right solutions to meet their goals and make an impact on the global economy.

Kforce is an award-winning solutions firm that specializes in technology and other professional staffing services. The company's customer-centric solutions enable world-class, outcome-driven results. Kforce's team is comprised of experts who understand the intricacies, challenges, and pain points that business leaders encounter daily. The company delivers the best possible results so that leaders can deploy development and growth strategies throughout their organizations. This team approach in tackling the largest challenges for the world's most prominent companies is just one reason Kforce's solutions group has become the go-to team for innovation.

A People-First Leader Simplifying Technical Problem Solving 

Ryan Lynch, vice president of client solutions at Kforce, has been a central figure in the firm's transformation and evolution over the last decade. In 2020, he assumed a sales leadership role within Kforce's advanced services team. He quickly established himself as a trailblazer in this space, working with global brands on mission critical initiatives. Advanced services lead the solutions side of the business, helping clients identify and solve complex technical problems with customized responses to fit their needs. Ryan's team is currently focused on expanding the company's reach within the technology, insurance, and financial services industries. During his first year as VP, the team grew their business exponentially greater than the industry growth rates.

Ryan executes his job with a people-first approach and always keeps client value at the forefront. In his 10 years with Kforce, Ryan has earned the firm's annual top performer award seven times. He is also a 2019 Dick Maddock award recipient. The Dick Maddock award is the highest honor an individual can receive at Kforce.

A Paradigm Shift in Client Engagement Platform 

Ryan spearheaded the creation of the Sales Intelligence Strategy. The initiative broadened Kforce's client offerings and provided a springboard for Kforce's rapid growth in the solutions space. For Ryan, innovation goes beyond creating a single product. It means having the foresight and courage to take existing services and reimagine them, providing greater value, increased efficiency, and optimal results. While developing the Sales Intelligence Strategy, he took a hard look at what the firm does well and established processes to focus on what clients are looking for in the ever-changing market.  The growth of the advanced services team is a testament to how Ryan, and Kforce, met the specific demands of their client base

Ryan describes Sales Intelligence Strategy as bringing together seemingly disconnected data sources to provide targeted, client-specific solutions. This takes the best parts of staffing and consulting services and packages them in a way that accelerates a business' ability to address change. In addition to keeping his eye on an ever-evolving approach to the market, Ryan established a client engagement platform to track, manage and grow Kforce's partnerships with each successful project. He also refined the sales pipeline and management process. These are just a few of the reasons Ryan has been tapped to explore how this innovation can make a difference across all aspects of Kforce. 

Kforce's Evolution as a World Class Solutions Firm

Growth and innovation are key elements in the staffing and solutions industry.  Kforce relies on its people's unique ability to identify and shape next-generation solutions. This is an unsurpassed differentiator in the eyes of its customers, resulting in more than double the number of solutions team members over the last two years. The COVID-19 pandemic and sweeping technology upgrades are just two examples of how the industry is constantly changing. Ryan's leadership and innovative nature helps the firm better serve its clients. This industry-leading approach identifies more effective workflow opportunities and helps clients quickly adapt to change.

Technology as a Backbone Across Business Operations 

The first step of Sales Intelligence Strategy is to evaluate the opportunity. Working with clients during upfront discovery shortens the delivery timeline while increasing quality. This process is counter to standard industry practices but has proven highly effective. Ryan and the solutions team have been able to help clients reduce hiring times by up to 85% and execute their most challenging technology initiatives, including moving to the cloud, rebuilding enterprise data warehouses, and reimagining customer interactions and experiences. The Sales Intelligence Strategy helps clients maximize their spend, decrease their time to market and mitigate risk while obtaining world-class outcomes aligned to their organizational objectives.

A New Beginning for Limitless Changes 

Ryan established the Sales Intelligence Strategy to differentiate the company's abilities from competitors, ultimately providing more value to the clients. The process includes evaluating a client's current practices, analysing key data points from multiple sources, and applying industry trend knowledge to shape a custom solution for the client. This has contributed to changes in sales training, client engagement, market share, and revenue growth. Because of the advanced services team, Kforce's overall client offerings, and impact, has expanded, allowing the team to better serve its customers. 

Soaring High with Innovation 

Ryan recognizes innovation not as an individual sport but as something that requires the input and community of talented people. His relationships with executives are instrumental in applying the Sales Intelligence Strategy in other areas across the firm. His partnerships with other sales team members and mentorship to new team members are also key to the innovation's success, allowing the company to provide consistency to the clients.