4 Craft Beer Trends Explored Through Data

The world of craft beer is rapidly evolving. New styles are constantly emerging, and brewing methods are constantly being refined. As a result, it can be difficult to keep up with the latest trends in the industry.

However, data can provide some valuable insight into what's happening in the world of craft beer. By analyzing the sales data of different breweries, we can get a good idea of which styles are popular and which ones are falling out of favor.

We can also track how consumer tastes have changed over time. Additionally, we can use data to compare the performance of different breweries and see how they stack up against one another.

In this post, we'll be taking a closer look at some of the most interesting craft beer trends that have been revealed by data.

IPA Is Losing Traction

Many small breweries are popping up to offer their own unique spin on the classic American beer. One style that has dominated is the IPA, or India Pale Ale. These beers are characterized by their strong hops flavor, which can be intensely bitter.

However, it seems that the popularity of IPAs might be starting to wane. Many beer drinkers are beginning to find the taste of hops overwhelming, and are instead opting for maltier, more balanced styles of beer. As a result, some breweries are starting to focus on producing other types of beer, and the once-dominant IPA might soon be relegated to a niche market.

Crowds Are Becoming Health Conscious

In recent years, there has been a shift in the world of craft beer. Where once the focus was solely on taste, more and more people are now interested in the health benefits of beer. This is especially true for crowds at beer festivals, where it is not uncommon to see people offering free samples of gluten-free and low-calorie beers.

In addition, many breweries are now offering healthier alternatives to traditional craft beer, such as kombucha and CBD-infused drinks. As a result of this trend, breweries are seeing an uptick in sales, as health-conscious consumers are increasingly interested in trying new types of craft beer.

So, if you're looking to try something new and healthy, be sure to check out your local craft brewery chances are they've got something just for you.

Technology Has Been Embraced in Craft Beer Industry

The brewing industry is on the cusp of a revolution, thanks to advances in technology. In the past, brewers relied on trial and error to perfect their recipes, but new fermentation monitoring systems are making it possible to fine-tune every batch.

These data-driven solutions allow brewers to control every aspect of the process, from mash temperature to yeast strain. As a result, craft beer lovers can enjoy a wider variety of flavors than ever before.

This data has helped optimize the brewing process and ensure a consistent product. As a result, craft breweries are able to produce beer that is of the highest quality and consistency. And thanks to these new fermentation monitoring systems, they can do so with less waste and fewer resources. These trends are captured on Untappd's blog and shed light on the future of craft beers.

In other words, technology is making it possible for brewers to produce beer that is better for the environment and better for the consumer. And with more breweries embracing advanced technology, it's clear that the best is yet to come.

The Belgian Renaissance

The Belgian renaissance has started in the US and Australia. After years of domination by a few large breweries, a new generation of small brewers has emerged, experimenting with traditional recipes and techniques to create a new wave of artisanal beers.

These craft beers are often more flavorful and complex than the mass-produced varieties, and they are quickly gaining popularity all over the world. In addition to reviving some of the country's older beer styles, the craft beer movement has also introduced a new generation of drinkers to the rich tradition of Belgian brewing.

As a result, it is now possible to find a wide variety of excellent Belgian beers, ranging from classic styles to contemporary creations.

Small and independent craft brewers accounted for more than 26% of the US market share by volume. The industry has seen significant growth in recent years, with the number of operating breweries more than doubling between 2013 and 2018 (US Census Bureau data). And this trend shows no signs of slowing down. Craft brewing will continue to grow in popularity and reinvent itself in the years to come.