3 Technology Trends Shaping the Casino Industry

In this day and age, technology is an inevitable driving force across all industries. Recent innovations in the fields of artificial intelligence, virtual reality, and 5G expansion have led to huge developments in improving performance, flexibility, and customization. While the casino industry has been around since the 17th century, with games like roulette and vingt-et-un taking center stage, exciting technological advancements have lead to the rise of various trends in mobile gaming as well as customer-geared adaptations found in land-based casinos.

With that in mind, here are some of the digital trends that continue to shape the future of the casino industry:

Artificial Intelligence and Robotics

In a previous article, we discussed how robotics funding has grew in March 2020, especially when it comes to aiding the healthcare industry in light of the current pandemic. In the casino industry, one robot has managed to defeat professional players through sophisticated programming via artificial intelligence. If you're wondering how a robot can defeat even seasoned pros, Deepstack the poker bot learned the basics of the game and then refined its playing strategy. Without allowing emotions to get in the way, it avoided making any irrational decisions that typical poker players tend to make. In addition to this, USA Today reports how Las Vegas casinos are now employing robots to improve the customer experience. In casino hotels, for instance, some feature iPad menus, check-in kiosks, and small robots that deliver towels and toothbrushes directly to your room.

Online Gaming and Mobile Technology

Expanding on the popularity of land-based casinos, online platforms have emerged to appeal to tech-oriented audiences. Along with social media integration, real-time leaderboards, and competitive tournaments, online casinos are finding new ways to expand their target markets. The prevalence of mobile phones, laptops, and tablets makes accessibility the main priority for gamers, who can have the authentic casino atmosphere from the comfort of their own home. Foxy Games explains how live gaming experiences such as Live Three Card Poker and Live Blackjack bring table games to life, catering to fans of classic games as well as offering new variants with exciting twists. With an array of virtual games now having live dealer options, players don't even need to venture to land-based casinos anymore.

Chatbots and Customer Support

When it comes to providing online support, chatbots are becoming very common across various industries. Some casinos have taken this one step further, employing interactive chatbots such as The Cosmopolitan's first SMS chatbot named Rose. Tom Evans, the Chief Marketing Officer at the hotel documents that it aims to increase personalized settings for guests, and provides an easy way to deliver members any special offers and update them on their membership status. It aims to complete the casino experience by offering restaurant recommendations, delivering amenities, and arranging tours. Research after Rose's implementation suggests that chatbots are successful in this endeavor. It was able to answer 80% of guest's issues automatically, and guests claimed to be 33% more satisfied at the end of their stay after using the chatbot system.

In the future, it is likely that many physical and online casinos will employ more sophisticated technological methods to cater to the changing needs of their customers. When it comes to aspects of personalization and hospitality, predictive technology can improve gameplay and allow companies to reach even greater heights in terms of efficiency.