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Founded in 2017, Thinkers360 is the world's first open platform for thought leaders and influencers to share opportunities, promote and advance their expertise. Organizations and agencies use the company's tools for finding and working with the world's premier thought leaders and authentic influencers as well as showcasing their own executives, thought leaders, and content among their opt-in B2B community that has over 25M followers on social media combined.
Growing organically and focusing obsessively on the success and satisfaction of its members, it has already eclipsed many gig economy startups that have received millions of dollars in funding.
According to Thinkers360's Head of Community Recognition and Development, Yessi Sembergman, "A unique aspect of our business model is that the Thinkers360 takes a cross-narrative approach, breaking the silos, with a holistic look across a thought leader's collected works – across authoring, influencing, and speaking – not solely focused on social media alone. This provides brands who are looking to find and work with thought leaders and influencers far more analytics and insights, and more selection, so they can work with exactly the right experts for their niche."
By breaking down and working across the silos of thought leadership and democratizing to a broader base of experts, Thinkers360 hit the right chord to disrupt traditional business categories including gig economy marketplaces, influencer marketing, and speaker bureaus as well as research and advisory. Many of these business categories are still high-cost, high-friction for enterprise buyers due to intermediaries who have been operating partially-digitized business models that are no longer sustainable.
Thinkers360's in-depth analytics are solving pressing issues for marketers. As an example, influencer marketing is projected to be a $15B market by 2022. While this prediction holds on to its claims, influencer marketing fraud currently equates to 15% of the advertiser's spending. Thinkers360 solves the "fake follower" problem so B2B brands can find and work with authentic thought leaders and influencers. The company achieved this with a patent-pending algorithm measuring authentic thought leadership looking far beyond social media alone.
Thinkers360 focuses on cutting-edge business, technology, and sustainability topics. Some of their wide-ranging focus areas include business domains such as culture, innovation, leadership, management and strategy; industry domains such as EdTech, FinTech, GovTech, InsurTech, PropTech and Retail; technology domains such as 5G, AI, AR/VR, Autonomous Vehicles, Big Data, Blockchain, Cloud, IoT and Smart Cities; and sustainability domains such as corporate social responsibility, climate change and renewable energy.
With their freemium subscription models, member thought leaders can build their thought leadership profile, portfolio, and digital media kit, amplify their content on social media and participate in the popular Thinkers360 thought leadership leaderboards. Further, they can contribute to the Thinkers360 Member Blog, showcase their upcoming events and find opportunities.
Their clientele includes brands like BCW, CISCO, PROS, PwC, Qualcomm, and SAP, who are now able to showcase their own corporate executives, thought leaders and content to "influence the influencers." They can also use Thinkers360's extensive thought leader profiles, portfolios, media kits, analytics and reporting to find exactly the right experts for their niche.
Yessi Sembergman said, "Our primary research into B2B thought leadership, as well as B2B influencer marketing, has told us that specialist communities like Thinkers360 are the tip of the spear for both sourcing and disseminating thought leadership content in 2021."
Thinkers360 was awarded the Enterprise Software Innovation category of Compass Intelligence's 2020 Tech Awards and pursues both incremental and disruptive innovation as a core part of its business model. One of the company's latest features, "Ask A Question," enables enterprise brands to conduct market research and inquiries by broadcasting strategic questions to the Thinkers360 community with private written and video responses.
Thomas Koulopoulos, Chairman at Delphi Group, said, "Trying to weed out thought leaders who actually have the ability and the knowledge to share and influence trends is always challenging. Thinkers360 finally has put in place the foundation for doing this in an objective, credibly, and thorough manner. For me, it's the modern-day Who's Who of thought leadership."
With continued business disruption due to the effects and after-effects of the pandemic, fueling the remote work economy, as well as the inexorable shift of labor from regular employment to contract employment, Thinkers360 has the potential to become the de-facto platform and specialist community for business, technology and sustainability thought leaders and the brands who wish to work with them.
