ROIVENUE™ is a business intelligence analytics suite for marketing professionals. ROIVENUE™ is a one-stop solution for marketers to integrate all of their advertising, CRM and web analytics data into one place and harness the power of multi-touch attribution to get more ROI from their marketing campaigns. The company’s suite of products includes data integration, multi-touch data-driven attribution, as well as an agency reporting tool for marketing agencies to quickly and easily build reports for clients on Power BI, Tableau and other data visualization tools.
ROIVENUE is a spin-off from another data analytics IT provider. After many years of working with various enterprise clients, the company realized that there was a real need in the market for marketing data integration and data-driver attribution so they decided to build a platform. It took them a few years to fine-tune the platform and in 2017 they officially launched ROIVENUE in the market. Towards the end of 2018, the company received its first Seed investment of 500,000 Euros and has since grown to 27 employees with offices in London, Prague, and Warsaw.
ROIVENUE’s CEO Pavel Sima made it from a social media intern to a Chief Business Development Officer (CBDO) of a digital agency reaching record revenue growths in just three years. What gave him the edge and won clients was a focus on data-driven marketing. Naturally, he then moved on to found Roivenue – data integration and attribution suite for digital marketing managers – to tackle the biggest challenge in marketing – achieving the best performing marketing mix for clients at scale and challenging the likes of Google in the process. He is a bestselling author and host of FORBES featured podcast DEMARKETING. An overall marketer in heart, Pavel works on bringing smart martech to the hands of millions of marketers around the globe. He was crucial in developing the company to where it is today and works tirelessly to build the vision and increase shareholder value.
A Dynamic Platform to Optimize Marketing Initiatives
ROIVENUE’s mission is to help companies reach their optimum performance through marketing data. “Today, we are seeing a shift whereby boards are choosing CMOs to become the next CEOs and this is in large part due to the importance marketing data has on an organization. Two of our current clients have moved up to CEO positions because they have implemented ROIVENUE throughout the organization,” said Pavel. ROIVENUE can track everything from ad impression to final package delivery so the CMO has complete control of costs and ROI. The platform allows marketing-driven companies to see the true data so the information can go from intelligence suite to the C-Suite.
Driving Innovation with Continuous Improvement
Talking about innovation Pavel said, “what makes us innovative is the fact that we all strive to reach our maximum potential through data. This fosters a culture of constant improvement and we challenge the current product offer daily. This desire for performance improvement extends to all aspects of the company from operations to marketing and even down to the client success level. We strive to help our clients reach their maximum potential and maximum ROI because we know that their success is our success as well”.
Moreover, one of the key partnerships the company has in place first and foremost is with Microsoft. ROIVENUE’s entire ecosystem is built on Azure and the company works closely with them to keep up with the latest in machine learning and AI advancements. “Secondly, we work very closely with all marketing platforms to make sure the data we collect is accurate, the connectors are up to date and that we can learn from the various improvements to the platform. Lastly, our advisory board is extremely helpful in guiding our product vision. They are all very successful and very well known within the marketing data industry with the most recent member being Jim Sterne. Mr. Sterne is the founder of eMetrics Summit and co-founder and Board Chair of the Digital Analytics Association as well as the author of the book Artificial Intelligence for Marketing,” added Pavel.
During ROIVENUE’s initial phase, the company was under the Microsoft incubator program and in 2018 it won Microsoft’s Marketing and e-retail award. Furthermore, in the same year, ROIVENUE won the Performance marketing awards for the CEE region of Europe and was identified as one of the Top 5 startups in the region. In 2019, ROIVENUE was ranked in the Top 15 multi-touch marketing attribution software by the Research and Markets report.
Overcoming Business Challenges
Pavel feels the company’s major challenge is the same as with all early-stage startups, lack of money. In order to facilitate growth, the company is currently seeking its Series A round of investment. “This is the only limit we have at the moment and thankfully we are in talks with a few investors to help us get this first major round,” he mentioned.
Witnessing A New Breed of Leaders
Pavel sees a fundamental shift within major organizations where data-driven CMOs are becoming the CEOs of the companies as mentioned before. Their ability to make sense of the vast amounts of data and create actionable strategies to maximize value is positioning this new crop of CEOs into the future. ROIVENUE is an essential tool in this transformation because CMOs and marketing leaders are able to see the entire business from one dashboard and have a meaningful conversation with the CFO, CEO and Board.
The Future of Marketing is Data-Driven
ROIVENUE will take center stage in the major decision-making of companies because it will be the partner that connects all aspects of the business. The company is helping its clients see the truth behind the vast amounts of marketing data and through data-driven attribution, and make better business decisions. “In the future, we’ll improve our algorithms so that the platform can also predict future outcomes and suggest courses of action for the organization. This doesn’t just stop at marketing data but can also include production, logistics and customer support. The future of the industry is one where data becomes much more customer-centric and performance becomes much more predictable,” asserts Pavel.