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Microsoft has had a good time with its OpenAI collaboration with ChatGPT and has swiftly integrated it into its Bing Search and Edge browser. It has a waiting list of folks who want to try out the AI Chatbot and see what all the excitement is about.
Today, the company is attempting to monetize its business to get to the next stage of its AI evolution. According to reports, Microsoft is in talks with advertising companies about incorporating AI adverts into the AI Chatbot.
Some may argue that it is too early for Microsoft to consider monetizing the platform, but it demonstrates that the firm is aggressive in its tactics and does not want to rest on its laurels and let competitors catch up.
Some may argue that it is too early for Microsoft to consider monetizing the platform, but it demonstrates that the firm is aggressive in its tactics and does not want to rest on its laurels and let competitors catch up.
According to Reuters, conversations between Microsoft and these authorities are still in the early stages. Having said that, experiments for AI advertisements on Bing AI Chatbot have already begun, and the firm appears to be eager to capitalize on its popularity as soon as possible. Microsoft is expected to plaster these AI adverts on the chatbot discussion interface itself, along with links to the alleged items mentioned in the chatbot's replies.
Advertising is an essential tool for online platforms, especially because these media have no other source of money. Google and Meta (formerly Facebook) built their empires on digital advertising income.
Moreover, if Microsoft recognizes the potential of AI-powered chatbots and the interest produced by ChatGPT, it will most likely be the company's next line of action as it seeks to recoup its US$10 billion invested in Open AI earlier this year. Although Google and others strive to figure out their own AI Chatbots, developments like these might give Microsoft a significant edge in the area.
