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Instagram marketing involves a lot of legwork – you have to first study your audience, then gather data and relevant information. Then, you have to use the findings to plan Instagram campaigns that will resonate with your target market.
However, all of these would never be possible without Instagram's big data and Metaverse Artificial intelligence. Instagram itself uses big data as one of the most effective methods of establishing trends, deducing patterns, and ultimately uncovering actionable insights.
Meanwhile, as a user, the more data points you have at your disposal, the greater the number of outcomes you can derive for your Instagram marketing efforts.
It's a fact. Instagram is doing great in the AI and big data department, so much so that Instagram CEO Kevin Systrom boasts that they're "also going to be a big data company."
So, in this guide, we will carefully analyze how Instagram uses Big Data and Artificial Intelligence to make the app a cut above.
Image by Fauxels @Pexels
Instagram's use of AI and Big Data has contributed immensely to creating a personalized feed for each user. It's why the Instagram algorithm works in a way that allows every user to find contents they are interested in.
Instagram uses AI to sort its feed so as to show posts that users tend to like or share. This is because the technology learns over time what content is valuable and relevant for each user.
GIF by South Park @Giphy
With roughly 1.1 billion monthly active users, Instagram has grown beyond a platform just for sharing pictures and video content. You can now use the photo-sharing app for advertising.
On Instagram, Big Data and AI technologies are applied to derive analytical insights into user behaviors. This will then provide information about search preferences and user engagements.
The data generated from using these technologies is very valuable for promoting any business. AI will reveal the interests of its target audience through likes and the accounts they follow.
So, Instagram is now selling advertising space to companies and businesses targeting a particular audience. This way, brands can reach their target audience easily.
In social media marketing, targeted advertising is an effective strategy to reach more customers. Businesses can now enjoy this benefit because of Big Data and AI Technology.
Cyberbullying and sharing of offensive content are becoming rampant on social media apps. Statistics have shown that around 42% of young people experience cyberbullying on Instagram.
As for offensive content, it's becoming the order of the day on most social media platforms as well. So, Instagram has identified AI and Big Data as valuable tools for tackling the spread of these vices on their app.
With Big Data and AI, the Instagram algorithm can quickly identify inappropriate content. When this happens, an instant notification will be sent for Instagram to block or delete the content.
This is an excellent measure for creating a safe space and improving the user experience on IG.
The Explore page is the holy grail of Instagram. This search tool is enabled by the integration of artificial intelligence. It allows users to keep up with the trending topics, especially by tracking tags.
With this search function, users can discover new accounts, content, and information. This explains why businesses scramble to feature on the explore page— featured contents are likely to draw more visitors and followers to their Instagram profile.
With so much stuff being shared on the app every day, it is likely that a few will be spam. The question is, what methods does Instagram use to identify spam messages?
For spam communications, Instagram uses the text analytics algorithm "DeepText" from Artificial Intelligence. Its spam filter recognizes spam communications in more than nine languages, including English, Arabic, and Chinese. These messages are automatically erased once they are recognized, thus furthering cybersecurity.
It doesn't stop at that. The technology also enables the blocking of fake content and fake accounts.
Image by Andrea Piacquadio @Pexels
With Big Data, it is easy for an app like Instagram to understand human behavior through the content they share. Since there is a lot of content shared daily, there's a need for the algorithm to interpret them. This is especially so because it'll help the technology gather actionable insights.
Machine Learning is often used to review a large amount of data that the app gathers. And by doing so, the AI interprets the data and gathers insights on social, economic, and cultural factors associated with humans across the world.
AI also helps to identify and understand consumer behavior. This ensures that product-related content is tailored to interested audiences. This is an excellent feature for advertisers.
Furthermore, by understanding human behavior, Instagram can enhance its platform to promote cultural diversity.
Instagram has remained relevant over the years because of its engagement and interaction potential. One of the things that have made interaction so effortless on the app is Instagram Bots
These bots are designed to help users automate their account communications. They can do everything from liking people's comments on your posts to commenting on other people's pictures.
Using these bots, the algorithm can identify who is more likely to interact with a particular content. This way, posts are pushed to interested users, and users' activities are automated efficiently.
Since introducing AI-powered automatic captions for IGTV, Instagram has transformed into a big data corporation. This technology was created to assist individuals with hearing impairments in keeping up with the rest of the world.
With this new caption feature on IGTV, your audience can read your thoughts rather than hear them. This implies that consumers may watch IGTV without cranking up the volume. It's a good idea to make IGTV more user-friendly.
Image by Andrea Piacquadio @Pexels
Instagram is leveraging Big Data to perform crisis communication. The Ebola outbreak, Hurricane Sandy, the California wildfires, and the COVID-19 pandemic all prove this. Point. Images are integrated into the Instagram feed to keep people informed about current crises and disasters. They do this to assist the victims and link them with their loved ones.
To wrap this up, we have to mention how Instagram has used Big Data and AI to revolutionize image recognition. This technology makes Instagram accessible to people with visual impairments.
Due to the popularity of this social media app, many people with visual impairments are feeling left out. Naturally, these people feel frustrated and depressed when they can't use the app seamlessly as others do.
So, the good news is that Instagram is leveraging artificial intelligence to enable descriptions for visually impaired people. The technology can recognize and analyze photos to automatically generate descriptions.
With screen readers, visually impaired users can browse Instagram profiles and explore pages. There's also the "Alt Text" feature designed to help those posting gain more control over these descriptions.
Image by Mikhail Nilov @Pexels
Instagram has established its way into becoming one of the best social media apps globally. All thanks to the constantly upgraded features that keep its users engaged and entertained.
Instagram is using Big Data and Artificial Intelligence to improve every aspect of its platform. So, this has helped increase the number of active users and daily posts on the social network.
The use of Big Data and Artificial Intelligence by Instagram has also helped business owners reach their target audience on the platform. When you think about it, AI and Big Data have been such great additions.
