X Sues Advertisers Over Alleged 'Illegal Boycott

Shiva Ganesh

X has filed a lawsuit against several major advertisers, accusing them of orchestrating a massive advertiser boycott

The lawsuit claims that the boycott violated antitrust laws and cost X billions in revenue

The defendants include the World Federation of Advertisers and companies like Unilever, Mars, CVS Health, and Ørsted

The advertisers allegedly paused their spending due to concerns over brand safety following Elon Musk's acquisition of Twitter

Elon Musk has declared "war" on the advertisers, stating that the company tried peace for two years but received only empty words in return

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