Shopify SEO Agency: 5 Things to Check Before Hiring One
Murali Teja
Shopify Expertise: Check whether the agency understands Shopify’s platform structure, themes, apps, collections, products, URLs, redirects, and technical SEO requirements.
SEO Strategy: Choose an agency that creates customized SEO strategies based on your products, target audience, competitors, search intent, and business goals.
Technical SEO: Confirm their ability to improve site speed, mobile performance, crawlability, indexing, structured data, canonical tags, redirects, and technical issues.
Ecommerce Experience: Look for proven experience with ecommerce stores, product pages, category structures, conversion-focused content, keyword research, and online shopping behavior.
Content Approach: Evaluate whether the agency creates useful, search-focused content that supports product discovery, answers customer questions, and builds organic traffic.
Reporting Standards: Ask how they measure results and whether reports clearly explain rankings, traffic, conversions, technical improvements, completed work, and priorities.
Previous Results: Review relevant case studies and client results to understand whether the agency has delivered measurable organic growth for Shopify businesses.
Communication Process: Check how often the agency communicates, who manages your account, how quickly they respond, and how clearly they explain recommendations.
Pricing Structure: Compare pricing carefully and understand included services, contract terms, deliverables, additional costs, reporting frequency, and expected timelines before signing.