Introduction to Google Analytics: Google Analytics is a powerful tool that collects data from your websites and apps to create detailed reports, helping you understand user behavior and improve your business.
Data Collection: By adding a small piece of JavaScript code to your site, Google Analytics tracks user interactions, such as page views, clicks, and transactions.
Reporting and Analysis: The platform processes and organizes data into customizable reports, allowing you to analyze metrics like user demographics, traffic sources, and conversion rates.
Integration with Other Tools: Google Analytics integrates seamlessly with other Google services like Google Ads and Google Search Console, enhancing your marketing and SEO efforts.
Advanced Features: Utilize advanced features like machine learning insights, cross-device tracking, and custom dashboards to gain deeper insights and make data-driven decisions.