Instagram to Focus on Short Content to Connect Users with Friends

Sumedha Sen

Instagram will focus on short-form content over long videos.

Instagram will not be focusing on long-form video as it might undermine the platform’s “core identity to connect people with friends.”

Instagram allows users to post videos of up to one hour duration.

Instagram tried to promote long-form content with IGTV which launched in 2018.

IGTV was shut down in 2022 as a result of Instagram shifting focus to Reels.

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