Best Social Media Platforms to Build Your Brand in 2025

Harpreet Singh Kapula

Instagram leads in brand engagement, with 69% of users finding content most engaging here.

LinkedIn remains the go-to for professional branding, offering a platform for thought leadership.

Pinterest sees a surge in Gen Z users shopping, making it vital for visual brand discovery.

YouTube, with 3.9B MAUs, is essential for long-form content and building brand trust.

TikTok's rapid growth and AI tools make it ideal for viral brand content and engagement.

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