Amazon's "Project P.I." Enhances Quality and Sustainability

Rachana Saha

Amazon's "Project P.I." utilizes AI and computer vision to ensure product quality in North American fulfillment centers.

Products undergo evaluation in an imaging tunnel before dispatch, with flagged items reviewed by Amazon associates.

The initiative aims to enhance customer satisfaction by minimizing the likelihood of receiving damaged or defective products.

Project P.I. aligns with Amazon's sustainability goals by reducing returns, minimizing packaging waste, and cutting down on carbon emissions.