Amazon’s Biggest Competitors: Top E-Commerce Platforms in 2025
Humpy Adepu
Walmart: Walmart is a major competitor in the retail and e-commerce space, leveraging its physical store network and expanding its online presence.
Alibaba: Alibaba, a Chinese e-commerce giant, operates platforms Taobao, AliExpress, and TMall, which compete with Amazon in various ways.
Target: Target is a strong competitor in the US retail market, with a growing online presence and a focus on a specific customer base.
eBay: eBay, with its auction-based system, competes with Amazon by offering a unique platform for user-driven commerce.
Rakuten: Rakuten is a Japanese e-commerce company that operates a large marketplace and offers various services, including online shopping and financial services.