Cristiano Ronaldo: Cristiano Ronaldo is a Portuguese professional footballer. As of March 16, 2025, Cristiano Ronaldo has the most followers, with over 650 million followers, and he charges around Rs 26.75 crore per sponsored post on Instagram.
Selena Gomez: Selena Marie Gomez is an American actress, singer, producer, and businesswoman, with over 429 million followers and charging around Rs 21 crore per sponsored post on Instagram.
Lionel Messi: Lionel Messi is the most-followed South American on Instagram, holding over 504 million followers and charging around Rs 21.49 crore per sponsored post on Instagram.
Bhuvan Bam: Bhuvan Bam is an Indian comedy writer, singer, actor, and a famous YouTube personality from Delhi who has over 20.5 million followers and charges around Rs 20 lakh per sponsored post on Instagram.
Ajey Nagar: Ajey Nagar (known for his stage name Carry Minati) is a famous YouTube personality with over 22.1 million followers and charges around Rs 4 lakh per sponsored post on Instagram.