How Facebook Uses Data Science?

Somatirtha

Facebook personalizes your News Feed using machine learning based on 100,000+ behavioral signals

It powers ultra-targeted ads by analyzing your interests, activity, and demographics in real-time

Data scientists run A/B tests to fine-tune features and optimize user engagement

Facebook's DeepFace AI accurately auto-tags faces using deep learning and image recognition

Natural language processing tools like DeepText analyze comments and posts for context and tone

AI analyzes satellite images to map remote regions and assist in crisis response

Data science forecasts traffic, optimizes servers, and ensures fast content delivery worldwide

Machine learning models detect fake accounts, hate speech, and misinformation at scale

Advertisers and creators get deep campaign insights through real-time analytics dashboards

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