Shiva Ganesh
Google is developing AI chatbots modeled after celebrities and YouTube influencers.
These chatbots will be powered by Google's Gemini family of large language models.
A feature is in the works to allow users to create their own chatbots by describing personalities and appearances.
The project may be experimental, potentially debuting on Google Labs rather than a wider release.
The success of such celebrity chatbots is uncertain, as similar efforts by other companies have seen limited followings.