What is Generative Engine Optimization?

Somatirtha

Generative Engine Optimization (GEO) helps content appear in AI-generated answers, not just search results.

Unlike SEO, GEO targets platforms like ChatGPT, Perplexity, and Google’s AI Overviews.

The goal is brand visibility within AI summaries—no clicks needed.

Clear, structured, and conversational content increases your chance of being cited.

GEO relies on topical authority, fresh updates, and high-trust sources.

Even unlinked brand mentions can influence generative engine outputs.

Tools like structured data and FAQs help AI understand your content better.

More users are searching with AI, meaning traditional SEO is losing ground.

GEO is the future of digital visibility—adapt now to stay discoverable.

Read More Stories
Join our WhatsApp Channel to get the latest news, exclusives and videos on WhatsApp