Target to Deploy GenAI Tech for Store Teams Nationwide
Supraja
Target Corporation has revealed plans to introduce a new generative artificial intelligence (GenAI) tool to its staff at nearly 2,000 locations across the U.S. by August.
This marks the first time a major retailer will implement this technology for its in-store employees nationwide.
The tool, named Store Companion, is a GenAI-enabled chatbot created by Target to address questions related to work processes, guide new hires, assist in managing store operations, and more.
Store Companion aims to simplify the work of teams, enabling them to perform tasks more swiftly and effectively, which in turn leads to quicker service and stronger interactions with customers, improving the overall shopping experience.
This project is a part of Target's wider strategy to integrate GenAI throughout its operations to boost team empowerment, enhance customer experiences, and support the company's sustained growth.