Salesforce to Launch First AI Center in London

Parvin Mohmad

Salesforce has chosen London as the location for its first AI center, where industry experts, developers, and customers will cooperate to drive innovation.

The US cloud computing business will welcome 18,000 people to its annual London World Tour event.

It announced on Thursday, a year ago, that it would invest $4 billion in Britain over the next five years, including in artificial intelligence research.

Salesforce UK and Ireland CEO Zahra Bahrololoumi stated that the company's clients were enthused about AI's benefits but wary of the looming threats.

“No company will adopt AI unless they can trust it, which is why we are so well positioned,” she told Reuters.