ChatGPT processed 365 billion searches in 2024, reaching Google-scale in just 2 years..AI chatbots now drive over 5.6% of U.S. desktop search traffic—double from last year..Visits to ChatGPT, Perplexity, and DeepSeek surged 81% year-on-year, reshaping online discovery..AI tools like ChatGPT outperform traditional search in zero-click, direct-answer delivery..Gartner predicts 50% of search ROI will vanish by 2028 due to AI answer cannibalization..Over 53% of AI queries now come from mobile, with voice search gaining ground..Gen Z leads the shift—70%+ use AI chat at least occasionally for search-like tasks..ChatGPT holds ~80% share of all AI search referral traffic, dominating the segment..Brands now focus on Answer Engine Optimization, not just Google rankings, to stay visible..Read More Stories.Join our WhatsApp Channel to get the latest news, exclusives and videos on WhatsApp