Designit Study: 80% Unaware of 'AI Washing'

Prathima

Designit poll reveals 80% of creatives unaware of 'AI washing', mischaracterizing AI products to impress stakeholders.

AI washing is a common unethical marketing tactic, with only 14% of creatives reporting knowing of and experiencing it, and 6% having direct experience with it.

It can take the form of exaggerating AI capabilities or failing to address limitations and risks.

AI washing is becoming increasingly common across different industries, with authorities taking notice.

Regulations around AI have recently been put in place in several markets, with the US passing its 'AI Bill of Rights' and the EU preparing to implement its own AI policy.

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