Amazon Unveils AI-Enhanced Alexa with Subscription Plans


Amazon will launch a conversational AI-powered Alexa with a separate subscription fee later this year.

The move aims to compete with chatbots like OpenAI's ChatGPT and Google's Gemini.

The company has made significant investments in AI, including a $4 billion investment in Anthropic. is also launching a more conversational AI-powered version of its Alexa voice assistant, separate from Amazon Prime, to offset technology costs.

The company has not yet announced the price of the new services, but a subscription to Alexa will not be included in its popular $139 annual Prime offering.

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