AI Transforms Cosmetics Industry

Supraja

AI algorithms analyze data to understand individual skin types, concerns, and preferences, allowing brands to offer tailor-made solutions.

This aids in the creation of new materials by forecasting how molecules will work, which is more effective than traditional trial-and-error methods.

The technology helps replace synthetic materials with natural ones, reducing carbon footprints and promoting sustainable ideation in the cosmetics industry.

AI is used for developing new formulations and forecasting in the supply chain, ensuring that companies deliver only what is needed to the customer.

The AI-influenced personal care market was valued at about US$3.2 billion in 2022 and is expected to grow at around 20% a year to reach US$20 billion by 2032.