AI-Powered Search: AI-powered search engines like ChatGPT and Perplexity AI will significantly change how users search for information by 2025.
The Downturn of Traditional Engine Searches: Apple's first report reveals a decline in Safari usage, citing that people are using AI tools instead of searching.
Generative Engine Optimization (GEO): Exploring Generative Engine Optimization (GEO) to help their content get included in AI responses.
Impact on Digital Marketing Strategies: Marketers optimize their content to ensure it is highly optimized for speed, accessibility, and conversational tone.
Trust and Accuracy in AI Search Results: Trust in AI-produced content varies, suggesting the need for greater transparency and accuracy in its use.