Platform Comparison: YouTube and Instagram dominate social commerce, each shaping how millions shop across the globe..Reach Potential: YouTube reaches 2.3 billion users, while Instagram connects with 1.74 billion monthly shoppers..Conversion Focus: Instagram drives purchase intent—over 60% of users discover and buy products on it..Engagement Rates: Instagram Reels users show higher interaction, making it ideal for influencer product promotions..Short-Form Reach: YouTube Shorts now generate 70 billion views daily—perfect for brand and product discovery..Shopping Integration: YouTube integrates shoppable links, product tags, and live shopping features across videos and Shorts..Ad ROI Impact: Instagram ads offer strong ROI, especially for fashion, beauty, and lifestyle-driven product categories..Multi-Platform Power: Both platforms increase brand recall and conversions with consistent, cross-platform shopping exposure..Final Verdict: Instagram wins in discovery; YouTube dominates reach—together, they supercharge social commerce results in 2025..Read More Stories.Join our WhatsApp Channel to get the latest news, exclusives and videos on WhatsApp