Instagram Introduces Long-Form Videos Up to 90 Minutes
Humpy Adepu
Instagram Features Format: Instagram is reportedly testing a Features format that allows select creators to upload horizontal videos lasting up to 90 minutes, expanding beyond traditional short-form content.
90-Minute Video Limit: The reported feature supports videos up to 90 minutes long, offering creators more room for interviews, documentaries, tutorials, discussions and extended storytelling without splitting content.
Select Creator Access: The feature appears limited to select creators during testing, meaning the extended video-upload option may not be available to every Instagram user immediately.
Horizontal Video Support: Unlike conventional vertical Reels, the reported format supports horizontal videos, potentially improving viewing experiences for cinematic content, educational presentations, podcasts and longer interviews.
Competition With YouTube: Instagram's move could strengthen its competition with YouTube by attracting creators who want to publish longer videos while maintaining access to Instagram's established audience.
Linked Reels Discovery: Linked Reels reportedly help viewers discover full-length videos, creating a pathway from short clips to longer content and encouraging audiences to explore creators' profiles.
Expanded Creator Opportunities: Longer uploads could help creators develop detailed tutorials, explain complex subjects, publish extended conversations and experiment with formats that short videos cannot adequately accommodate.
Audience Engagement Potential: Longer videos may encourage deeper audience engagement, although their success will depend on content quality, viewer retention, recommendation systems and how Instagram distributes the format.
Availability and Rollout: Since the reported feature targets select creators, users should verify official Instagram announcements before assuming 90-minute uploads are universally available or part of a confirmed global rollout.