How to Use LinkedIn for Personal Branding

Somatirtha

Customize your LinkedIn URL to make your profile easily discoverable.

Use relevant keywords in your headline, summary, and experience sections.

Craft a headline that highlights your expertise and unique value.

Write a summary that tells your professional story and achievements.

Showcase your best work in the Featured section with articles and media.

Connect with industry professionals and personalize your connection requests.

Post original content regularly to establish yourself as a thought leader.

Participate in LinkedIn groups to expand your network and influence.

Monitor your profile analytics and adjust your strategy for better results.

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