AI can Personalize Audio Content for a Unique Interaction Experience!
Automated Speech Recognition (ASR) has created quite a stir from chatbots to virtual assistants, translating to a useful tech of the current generation. Natural Language Processing (NLP) and Natural Language Generation (NLG) have led to great developments in speech technology.
However, the newest wave of speech technology is not restricted to simple understanding your voice, it goes a step further and recreates it!
Fuelled by the speech to text and text to speech boom, ASR has captured everyone’s attention towards voice search and voice assistant technology using synthetic artificial intelligence.
How does ASR help in Marketing?
The voice a business selects for automated customer interaction becomes the voice of the brand having an irrevocable impact on how they would earn the customer’s trust. Thus, it is no surprise that business spent a lot of time to choose a synthesis AI-powered voice considering how to it’ll affect brand projection and positioning.
Synthetic voices are powerful, it can be implemented in software or hardware products like Google Home, Amazon Echo, GPS, eBook reader, etc redefining the entire user experience altogether!
Synthetic voices have numerous applications in various industries. Some of the most useful and most interesting applications of synthetic voices include human-sounding voices for virtual assistants or chatbots, scaling of celebrity voices for brand promotions, unique artificial voices that make video games, animation, more realistic.
Automated Speech Recognition (ASR) in the Businesses
Take for instance Ovedub’s Lyrebird, which can mimic sound, accent, intonation, and rhythm of someone’s voice using just a few minutes of sample voice recordings, helping users generate speech from their synthetic voice by simply typing out the dialogue.
Nuance’s Text-to-Speech (TTS) technology leverages neural network techniques to deliver a human‑like, and personalized user experience. With Nuance, users can enhance any customer self‑service application with high‑quality audio tailored to their brand. Nuance TTS maintains consistent caller experience across IVR and mobile channels creating natural-sounding speech in 53 languages and 119 voice options.
Automated Voice Recognition leveraging NLP, and NLG forms the backbone of Amazon’s Alexa and Apple’s Siri, intertwining the words “emotional” and “expressive” along the way. AVR has captured the attention of many business enthusiasts including Sonantic which is trying to create AI that can convincingly cry and convey “deep human emotion.”
Towards Virtual Immortality
AVR is a technology that has a long way to go to make digital immortality (or “virtual immortality”) thought as a hypothetical concept to a reality of the future. Businesses must brace themselves for their brand avatars who behave, react and think like a person based on that person’s digital archive creating a unique digital footprint that goes for immortality.