Women Dominate the Analytics Industry

by February 18, 2018

According to a Forbes article, “More women are statisticians than men. In the 2015 census data, roughly 53% of statisticians were female. That’s not a new development; look back 10 or 15 years, most statisticians were women in 2001, too.”

The times have changed since then and the percentage of women in big data analytics is growing at a rapid pace. The number of women evincing a keen interest in mathematics and statistics is quite significant these days. Moreover, a lot of companies are trying to balance their team in data analytics by recruiting more women in a predominantly male-dominated field. Initiatives like “Women in Analytics” is one such program specially designed to encourage women to share knowledge in this field, network with people in the industry and provide a platform for female experts in the Digital Analytics. Alteryx Community celebrates women of analytics to provide a platform to share their inspiring stories, challenges, and advice to inspire next generations.

Moreover, the advertising research foundation (ARF) also holds a similar initiative “ARF Women in Analytics” with a mission to advance the analytics industry by moving the needle on gender equality. “Through events, by evangelizing female leadership, and creating a co-mentoring environment, we hope to inspire, motivate, and energize women”, mentions their website. The 2018 Women In Analytics Steering Committee is comprised of an esteemed group of ARF members from across the United States. Together, they help identify top areas of interest for events, develop relevant agendas, and build a community.

The trend is proliferating fast in the technology with some of the most powerful leaders being women. In 2016, Sheryl Sandberg, COO of Facebook has been named the most powerful woman in technology on the Forbes’ 100 Most Powerful Women list, placing at No. 7 on the list overall. The list further includes some of the most powerful women leaders in technology.

One more such inspiring example is Ujjyaini Mitra. Ujjyaini is currently working as Head of Data Science at Viacom18 media with a focus on its Digital Venture – Voot.

Voot, the OTT platform started in the middle of 2016 and leaders realized that without data-driven decision-making there’s no way to win the race. That’s the time Ujjyaini’s journey was paved with Viacom18. At Voot, Ujjyaini started with establishing big data infrastructure, building a highly talented team of data scientists as well as helping all the key business stakeholders with right action items for the business to grow. At Viacom18, data science is not a support system, it shares success and failure of the business equally with the key stakeholders, thus leaders require to stay on their toes 24×7, ready to innovate, ready to experiment, ready to break status quo and ready to win.

“During recruitment, nobody cares our gender, what matters is what we deliver. Even I got this position competing with 25 other highly competent data scientists. So, we should start to think beyond our gender and thrive to grow higher. If we are competent nothing can stop us.”, says Ujjyaini.

It is quite clear that women are not underrepresented in tech jobs. Women are well recognized among analytics professionals globally. Women statisticians are influential in many countries – 41 of the world’s 190 statistical offices are headed by women. Organizations are wholeheartedly embracing diversity in the industry, supporting people irrespective of their gender, race, ethnicity, religion, and other personal backgrounds in this era.