How to Choose the Right SaaS Website Builder

How to Choose the Right SaaS Website Builder

Having a user-friendly website built specifically to showcase your SaaS product is crucial. You may need a website that converts visitors into loyal customers. This is where a SaaS website builder comes into the picture.

They allow you to create a professional website without needing coding expertise. It is a perfect solution for busy SaaS businesses. SaaS website builders streamline the website creation process, saving you loads of time and effort into the process.

With a plethora of options available, choosing the right website builder can feel overwhelming. But in this guide, we make it easier for you to decide on the builder that opens up a lot of possibilities for you.

This guide will explore the key factors to consider while choosing a SaaS website builder. It helps you to ensure you select the perfect platform to build your online presence. You will also be able to propel your SaaS business forward. Get ready to build the website your SaaS product deserves!

Source: Brizy
Source: Brizy

Key Factors to Consider When Choosing a SaaS Website Builder

  • Technical Expertise

Before diving headfirst into SaaS website building, take a moment to consider your team's technical skills. Are they experts in coding or are they complete beginners? This plays a big role in choosing the right website builder. 

SaaS website builders come in all shapes and sizes. There are drag-and-drop interfaces that are as easy as using a smartphone app. Other platforms offer more customization freedom that requires some coding knowledge.

For instance, if you are new to website building, a beginner-friendly builder with pre-designed templates and intuitive interfaces will have you up and running in no time. These builders guide you through the process, making it easy to add text, images, and other elements without needing to write a single line of code.

On the other hand, if you have some coding experience or a developer on your team, you might prefer a builder with more flexibility. These SaaS website builders often offer greater control over the website's design and functionality. This allows you to tailor it to your specific vision. The key? Match your builder's complexity to your team's comfort level. This ensures a smooth building process and a website that reflects your brand.

  • Features and Functionality

Features are the building blocks that bring your SaaS website to life. They help you achieve your website goals. Here are some key features you may want to have in your SaaS website builder:

  • Landing Page Builder: This handy tool allows you to create targeted landing pages specifically designed to capture leads and convert visitors into paying customers. It helps you build a web page dedicated to showcasing your product's benefits. It also prompts visitors to sign up for a free trial.

  • Integrations: A website builder that seamlessly integrates with your existing marketing tools, payment processors, and other essential apps saves you time and streamlines your workflow. It automatically sends new leads to your email marketing platform. It also allows customers to pay directly through your website. Thanks to integrations, they make it all possible.

  • Forms: Whether it is a simple contact form or a detailed signup form, these features allow visitors to interact with your business. Thus, you capture valuable customer feedback. This feature also helps you process service requests directly through your website.

  • Analytics: Understanding how visitors interact with your website is crucial for making informed decisions and optimizing your online presence. Website builder analytics provide valuable insights into visitor behavior. It helps you to know which pages are most popular and where potential drop-off points might be. The feature allows you to know where visitors are getting stuck during the signup process. Thus, you can improve the issue.

Your business needs might evolve over time. So, consider SaaS website builders that offer a good selection of additional features that you can add on as needed. This ensures your website can grow alongside your business! 

  • Design and Customization

In today's digital age, a user-friendly website is essential for any SaaS business. But with so many website builders on the market, choosing the right one can be a minefield. Consider the following things when it comes to design and customization:

Why Professional and User-Friendly Design Matters?

First impressions matter, and that is especially true in the online world. Your website is the digital storefront for your SaaS product. This is why a professional and user-friendly design is crucial. If your website is visually appealing, easy to navigate, and showcases your product's value, it helps convert visitors into customers.

  • Design Flexibility and Customization Options

Achieving the perfect website design requires a website builder that offers creative freedom. Look for builders with a variety of pre-designed templates to get you started. These templates allow you to customize them with your brand colors, logos, and images. The best builders offer drag-and-drop functionality. They make it easy to arrange elements on your pages and personalize the layout without needing coding skills.

  • The Importance of Mobile-Responsive Design

Mobile responsiveness is another design must-have you may want to consider. With more and more people browsing the web on their smartphones and tablets, ensuring your website looks fantastic and functions flawlessly on all devices is essential. The right website builder takes care of this technical aspect for you. It automatically adjusts your website's layout for optimal viewing on any screen size.

  • Pricing and Scalability

Building a website should not leave a hole in your pocket! That's why considering the pricing plans offered by different website builders is crucial. Most SaaS website builders offer a range of plans, with features and functionality increasing as the price goes up. The key is to find a plan that fits your budget while offering the features you need to achieve your goals.

Do not choose the most expensive plan if a basic package has everything you need to get started.

Another important consideration is scalability. Imagine your SaaS business taking off and attracting tons of new customers! The last thing you want is for your website to struggle with the increased traffic. So, choose a website builder that scales with your business growth. Look for builders that offer upgrade options as your needs evolve. This allows you to add more features and functionality as your business thrives.

  • Ease of Use and Support

An intuitive interface with clear instructions and drag-and-drop functionality makes the process smooth and enjoyable, even for beginners.

Look for SaaS website builders with a clean, clutter-free interface. Thus, it becomes easier for you to avoid complex menus and options. There should be clear labels and icons for your ease. Self-explanatory labels and icons next to editing tools make it easy to understand what each function does.

Drag-and-drop functionality allows you to visually arrange text, images, and other elements on your web pages by simply dragging and dropping them into place. This does not need you to have coding knowledge!

But even the smoothest website builder might pose a challenge. That is where reliable customer support comes in. These are some features you must be looking for:

  • Extensive Tutorial Library: A comprehensive collection of step-by-step tutorials that guide you through common tasks and features, explained in clear and concise language with helpful screenshots.

  • Searchable Knowledge Base: A complete resource of articles and FAQs that address a wide range of website-building topics. This provides you with an instruction manual that you can refer to for your website builder.

  • Live Chat and Email Support: The ability to connect with a customer support representative directly through live chat or email for personalized assistance. This is especially helpful for getting quick answers to specific questions or troubleshooting any technical issues you might encounter.

Look for a website builder that offers the above-mentioned resources to help you along the way. From helpful tutorials, and comprehensive knowledge bases to live chat and email support options- it must help you with every step. Having access to these resources ensures you get the help you need, whenever you need it.


Are you ready to create a stunning online presence for your SaaS product? Choosing the right website builder can take your online presence to the next level. The website builder you choose should complement your skills, fit your budget, and empower you to achieve your goals.

By considering the key factors we have explored in the guide, you will be on your way to selecting the ideal platform to build your SaaS website.

Excited to get started? Many SaaS website builders offer free trials these days. Most allow you to test-drive their features and see if they are a good fit. Brizy Local is a perfect option for SaaS & Enterprise businesses that crave the power and security of on-premise website building. Visit their website to learn more and start your free trial today!

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