Sex and relationships are one of the least discussed topics in our lives. Everyone wants it but no one wants to talk about it. However, no matter how deep you want to hide your secrets and fantasies, Google knows it. Google will know what did you search for in your last session, which keywords you typed in and which dating app you plan to download.
Data never lies. It is the most powerful weapon we have today. The proliferation of mobile and web has made our life simple and easy. Online dating, matchmaking and casual relationships with no strings attached are the things which have become common and uncomplicated with just a right swipe. Once you download the app, you can flip and choose as many profiles you like.
Most of these apps are powered by predictive analytics and machine learning algorithms that bring you the most desired profiles based on your preference, location and search history. This is quite similar to Amazon, Netflix, and Pandora which recommend new products, movies, or songs based on a user’s preferences. Tinder uses algorithms based on swiping behavior, assign scores and identify people whom other users find most desirable. “It’s not just how many people swipe right on you. It’s very complicated. It took us two and a half months just to build the algorithm because a lot of factors go into it.” Says Tinder CEO Sean Rad.
Moreover, dating companies also use data to help advertisers with promotional content. Advertisers learn what products we find sexy and show us target ads.
While dating apps know what we like and look up to, they render swiping, liking, and messaging obsolete. Also, there is a difference in expectations between men and women using the apps. To overcome these frustration, Foxsy, a chatbot for matchmaking was introduced in 2016. Foxsy is a chatbot for Facebook Messenger that introduces users to new people for both dating and social purposes. The bot sends quick introduction messages and sets up a private chat if interest is reciprocated.
Foxsy uses a special algorithm to create a personalized matching for users. “Since we started Foxsy, we have had good conversation rates, and even some Foxsy users have met up with one another. We believe that Foxsy is the solution to current matchmaking problems. We would like to contribute to connecting this world in real life” says Founder Jin Tanaka. Foxsy has bagged several awards since its launch. Going ahead, Jin plans to bring the matching service to a broader range of messenger platform.
Chatbots have generated a lot of interest globally. They are slowly getting embedded in our lives. Chat interface enables companies to collect a lot of useful personal information from users. Although the space is still at a nascent stage, chatbots could also be used to bring more personalized experience to users, by further integrating AI and machine learning.
Dating apps are popular everywhere and most of us have used them at some point in our lives. With the rising use of bots, companies will vie to fill the niche of creating a bot that would help millennials find not just hookups but meaningful and long-lasting relationships. The time is not far when we will have bots as our personal dating mentors that will understand our choices and what we are looking for in our partners.