The latest news breaking through the tech-industry has made everyone wonder about the next big thing going to happen in the ecosystem. Recently, Google and Salesforce acquired Looker and Tableau respectively and raised their combined growth exponentially in the market.
Tech giants Google and Salesforce are betting big on self-service BI software including data visualization, and capabilities for exploring.
Google purchased Looker for $2.6 billion and the deal is expected to close later this year. Other than Google, tech-biggies Microsoft and Amazon had also set their eye on this data analytics and BI startup.
The demand for Looker increased among major companies when it marked itself as a genuine BI competitor in the market after soaring up to $280 million and reaching up to the valuation of $1.6 billion. Notably, it is the only company after Tableau which is a self-service platform performing great in the disruptive environment.
Additionally, Google believes that Looker will extend its business analytics offering and make easy for customers to query data while balancing their basic calculations to get accurate results.
Also, both the companies share the same customers including Buzzfeed, Hearst, King, Sunrun, WPP Essence, and Yahoo.
On the other hand, Salesforce purchased Tableau for $15.7 billion in an all-stock deal.
This deal is considered to be quite huge for Salesforce in order to move ahead of CRM software and delve deep into data analytics. The deal will support the company in extending its engagement and data intelligence for the current users.
The deal is bringing market leaders of CRM and Analytics platform, together. While Tableau will aid customers to see and understand data, Salesforce will drive engagements and understanding of the customers.
The company officials confirmed that Seattle would become second official headquarters for Salesforce after the closure of this deal.
Additionally, joining hands with Salesforce will accelerate the abilities of Tableau to expand its reach and make them understand data better. The company’s strengthened analytics will allow millions of people to decipher insights for the betterment of their organizations.
Acquisitions Setting the Significant Horizons for Business Intelligence
The Google and Salesforce hefty trade makes sense when we look at the data that the global BI market is likely to raise up to $30 billion by 2022.
These acquisitions strongly imply that the traditional sense of business is going to change soon. This significant change will shift peoples mind from knowing what happened to what will happen next giving relevance to predictive and prescriptive analytics.
The insights obtained from these analytical tools will enable companies to explore new and fat opportunities that are data-driven.
Since self-service platforms tend to create crucial competitive benefits, Looker and Tableau exemplify that there will more emphasis on these platforms in the near future.