“We Aim to Become the Go-To Thought Leader in Data Services” Says Peeyoosh Pandey

Data monetization involves taking certain steps like building the necessary structures to seamlessly integrate it into the corporate strategy. It is a complex and long-term plan for building a successful data-driven business, a vision many companies lack. Hoonartek, a leading data, and lending IT services company that provides end-to-end data services, says the data products they build for data monetization are unmatchable. Analytics Insight has engaged in an exclusive interview with Peeyoosh Pandey, CEO of Hoonartek.

1. Kindly brief us about your company, its specializations and service offerings?

   Hoonartek is a global IT services company with key focus on Data & Analytics services, especially for the BFSI and Telco Industry. We deliver end to end data projects from ETL to visualisation, leading to data products/monetisation use cases for our customers.  

2. With what mission & objectives, the company was set up? Also briefly mention the challenges of your journey since inception.

   In the short-term, we look forward to building awareness, establishing high level recall of services and product portfolio, and attracting the right talent in terms of corporate brand and technology. Whereas, in the long run, we aim to become the go-to thought leader and service partner for our customers by offering differentiated pricing, deal size, and working model. Hoonartek also plans to be the number one destination for the talent base and provides a certificate of skill, competency, growth, recognition, and rewards.
   During the initial stages of our journey, we faced quite a few challenges that include the ability to differentiate in the highly commoditized services market and convincing customers to trust Hoonartek with large mission-critical work which was non-Ab Initio.
   

3. Tell us how Hoonartek is contributing to the tech industry & benefitting the clients – both nationally and globally?

   The biggest challenge industry has been facing is a proliferation of platforms and these choices lead to sub-optimal performance. Hoonartek has always been focused on building the platform with the end goal in mind and working backward from there. This helped us in fine tuning all components, meeting the customer expectations, and now even exceeding them. This approach has also helped our partners tremendously, as they have more customers who are able to harness the platform's power to its fullest, leading to improved adoption across the enterprise. With us, the partners can focus on product innovation, while Hoonartek handholds the customer through their innovation journey.

4. What's your viewpoint on the current scenario of data & analytics and its future?

   Currently, there are too many choices available in the field of data & analytics and these choices have led to confusion and competition. There is a need to have simplified solutions to process this data, thereby allowing the customer to focus on key problems. Such platforms have the potential to scale up quickly in the existing market and hence, Hoonartek partners with them. The list includes the likes of Snowflake and Databricks.

5. How is Hoonartek different from its competitors? What is your biggest USP?

   Our focus on data products, data quality, and governance make us unique. There are many who can set up the data pipeline and visualisation as good as we do but building data products leading to data monetisation, there is very little competition for us globally.

6. How do you see your company and the industry a few years ahead? Your growth plan for the next 12 months?

   We are expanding our range of offerings to include workflow, BPM, and Automation so that the actions discovered from the insights can be implemented systematically. The most critical data for the majority of enterprises is customer data. We plan to set up a dedicated CRM CoE so that workflow leading in and out of the data platform is seamless.

7. How are your team size and your focus areas progressing?

   We have a global team of over 800 people and together, we aim to double y-o-y for the next 5 years.

8. Anything else you would like to add?

   I would like to believe that we have one of the best-kept secrets in the analytics world. Now, our focus is to spread the word about the innovative work we have done over the last 12 years and scale into a formidable organization.