Why are organizations spending so much on VR recruitment?
In a savagely competitive talent market, hiring managers are feeling the squeeze to discover innovative procedures. Therefore, recruiters are making them fully aware of the game-changing prospects of VR in hiring.
Despite the fact that current day virtual reality isn’t exactly Matrix level, contemporary VR innovation is as yet amazing enough and can carry critical upgrades to recruiting processes.
Effectively used to train pilots, astronauts, and surgeons, virtual reality (VR) is presently changing the employment recruitment process. Actually, business spending on VR will reach $9.2 billion by 2021, as per Tractica. Why are organizations spending such a great amount on VR recruitment? With creative products like mixed reality apps, Oculus Rift, and Samsung Gear, it’s presently simpler than ever to test the skills of possible applicants, tech-savvy millennials who contain 33% of the workforce, and give prospective candidates with immersive day-in-life experiences.
VR permits candidates to really SEE the role
There are numerous approaches to utilize VR in enrollment, one way is that virtual reality allows individuals to see if a job is appropriate for them. Thus, they will make the recruiters’ task easier, as they will only apply to those positions that fit their future profession plans. However, as a general rule, you actually need to ask your candidates to install an application, purchase the headset and request that they invest their time to watch the VR video. For this situation, to perceive what the role would resemble consistently. What’s more, rather than presentations that will get them eager to work for that organization, this could rapidly transform into the most exhausting VR film ever.
The VR Employer Tour
The battle for talent is being battled on numerous fronts, and perhaps the fiercest combat zone is that of employer branding. The VR employer tour is currently turning into a creative employer branding statement which hiring specialists are deploying during the attraction phase of the recruiting cycle.
Take Intuit for instance, who in 2017, made a VR employer tour as a novel method to introduce their organization’s design culture, at a career fair at the University of Washington. The branding video introduced the Intuit HQ in Mountain View and displayed individuals from the design tea, and their activities within each scene. It was well-welcomed, amazingly well known and Intuit acknowledged it for having made them appear as an innovative employer.
Similarly, General Mills, the billion-dollar, global food conglomerate and owner of brands like Haagen-Dazs and Cheerios embraced VR. They built up an employer virtual tour which is seen through an Oculus Rift Headset and has now become the highlight of their hiring team’s pitch at college careers fairs. The VR presentation is based at their HQ in Minneapolis and incorporates 360-degree scenes from all around the campus, and the Minneapolis encompasses. The General Mills recruiting team truly brought the wow factor to their employer brand and gave applicants an interestingly vivid experience of the company culture.
VR at Career Fairs
VR permits job-seekers to go to virtual job fairs, virtual open houses, and even meetings paying little heed to their geographic area. Specifically, the British Army saw a 66% ascent in applications when they utilized Samsung Gear VR to let applicants experience sitting in a Challenger II tank, parachute, and mountain dweller while maintaining a strategic distance from the real dangers. The Samsung Gear VR includes a head-mounted housing unit which fits a Samsung Galaxy telephone to empower virtual reality experiences. It has a Bluetooth motion controller to permit users to stroll around, plunk down, and stand up. There’s a wide 101° field of view and the inherent gyro sensor and accelerometer guarantees a smooth, stable user experience.
The next level of virtual reality integration into recruiting is the actual assessment process. Because of its colossal potential in evaluating skills, recruiters are starting to make immersive virtual experiences that simulate the job (or some aspect of it). They are then seeing how candidates perform as a means of assessing their actual job suitability.
One of the pioneers of VR based evaluation was Lloyds Banking Group who integrated VR into their assessment centre. Applicants going to their assessment centres are presently needed to put on their VR goggles and arrange an immersive computer-generated environment containing an array of work environment situations and riddles which couldn’t be acted in a conventional interview process. The VR experience is exceptionally material, and applicants move around, getting and dropping virtual objects by utilizing handheld tools. The assignments are exceptionally challenging and the experience gives candidates an understanding into the working conditions in the UK’s biggest digital bank.
VR meetings and VR environments assist firms with cutting a wide range of procedural and regulatory costs short. Candidates don’t need to fly abroad for the recruitment process, expenses of setting up assessment centres in various areas are disposed of and work situations that require enormous spaces or a group of individuals to be available within a similar room – basically unimaginable within a single interview room, can now become a reality.