How to Present Your Data So It Makes an Impact

by August 21, 2018 0 comments


We live in a data-driven society. Nowadays, businesses and organizations utilize data at every step to assess their performance and to promote how they have done against key performance indicators. However, not all of us are very data literate, and we do not want to overcomplicate how we present data to key stakeholders and consumers. Therefore, we need to present data in a clear concise way. Below we will discuss how you can present your data so it makes an impact.


Don’t Overdo It

All companies, and, let’s face it, most individuals, have too much data. According to Forbes, 3.5 exabytes of data are produced every day, which is the same as 250,000 Libraries of Congress! You need to be selective about the data you present to stakeholders, and don’t overdo it. If you try to convey too much data, your audience will not remember any of it, and, let’s be honest, they will get bored. Try to focus on the key performance indicator that you want to get across, and do not be tempted to make your presentations too data-heavy or contain too many charts and graphs. This way, you will get your message across.


Be Clear, Concise and Exercise Quality Control

There are a few simple things you should do to make your data presentation more effective. Firstly, you need to be visual in your presentation. Most don’t want to read raw data or have to interpret complex numbers. However, if you present your data in a way that is more visual, your key stakeholders will be more engaged, and will, therefore, take in more of your message. There are also other things to be aware of: make your visuals clear. Don’t be tempted to make charts and graphs too convoluted and esoteric. This will not benefit your business. As well as this, stick to the key messages. Finally, be aware of mistakes and inconsistencies in your data.  Don’t let spelling mistakes and grammatical errors slip through the net. Also, format your data correctly, and make sure you add clear titles and labels to guide your consumers. If you don’t, it will only make your data look sloppy and ill thought out.


Use the Correct Hardware and Software

Certain pieces of hardware and software will allow you to present your data more effectively. For example, you could invest in a dashboard, which will allow you to present your data in a more clear, concise and visually attractive way. There are a wide variety of dashboards available which will help you to only display the most relevant data.

Then, when your data is all prepared, presented effectively, and you have avoided any of the pitfalls mentioned above, you will need a medium upon which to present your data. A perfect option is a video wall, a video wall can help you display your data in an eye-catching, engaging way to a huge number of your stakeholders. You can also display multiple datasets at the same time. Video walls can also be used to collaborate and comment on your data as a whole team, or in important meetings for your whole staff body.

As we have said, data is becoming increasingly important in the business world. But whilst every business has data, not every business uses its data as effectively as it could. If you take account of the simple tips above, you could present your data in a way that makes a profound impact.

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